How To Grow Your Email List

Building an opt-in email list is a great way for companies to keep in touch with

clients and build lasting relationships based on more than just products. A properly maintained and marketed email list can hugely improve your website's conversion rate without increasing your workload. Read on to learn how to make the most of your email marketing opportunities and grow your email list like never before.

The first step to creating a great email list is to provide content that is worth subscribing to. Most customers don't subscribe to newsletters just to get that 10% off coupon you've been doling out for months. Discounts are great, but if you want people to really care and be interested in what your company does, you need to create a dialogue that revolves around more than just products. If you sell food storage, consider creating a newsletter that provides customers with information about emergency preparedness in general. If you run a clothing company, give customers advice about new trends and how to wear them. If your emails provide customers with information that is worth reading, you will have a much easier time keeping people on your subscription list.

Despite your best efforts to keep your emails interesting, there will still be people that want to be taken off of your email subscription list. Make it easy for customers to opt-out if they like, or you run the risk of irritating them and losing their favor for good. In conjunction with an easy opt-out option, don't email anyone that hasn't given you specific permission to do so. Unsolicited emails usually put people off and do more to hurt your business than help it.

To increase email sign-ups, give readers and customers the opportunity to sign up for your newsletter at every turn, and let them know what great information they will get from your emails. Place an email sign up box on your main homepage and include a sign up option as part of your check out process. In as few words as possible, advertise your email newsletter by simply mentioning some of the perks that email-subscribers get, like special discounts, articles about your specialty, and links to other information they will find interesting.

Another great way to expand your email marketing list is to find someone in a field that is similar or complimentary to your own and make an agreement to mention each other to your email subscribers. If you run a store that sells sewing machines, for example, you could team up with someone that sewing patterns. Then, write a newsletter featuring your new associate's patterns and provide a link to their website and email subscription page. Arrange to have them do the same for you and you will instantly expand your reach to customers that already have an interest in your products.

As you would with any marketing campaign, track your stats and test your emails. Pay attention to email titles that get the most opens, links that get the most clicks, and topics that get the best response. Rework and repeat successful choices to refine your email process.

by: Jacque Crook

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