SEO or Search Engine Optimization is the process of trying to improve the search engine rankings of a website
. The more keyword rich the content is, that better the rankings would be. The choice of keywords is purely based on an analysis that determines keywords used by end users in general while searching for data on the web.
There are two ways of performing SEO.
* On-site SEO, which is directly related to the web service.
* Off-site SEO, which corresponds to the content displayed on the website.
The main process of On-site SEO includes keyword optimization - this lists all the keywords that are included in the content of a specific page of the said website. These keywords will be highlighted for the purpose of better search engine rankings. Meta tags include information about the website that is not mentioned anywhere in the content. Title of the web page explains the need for the development of the content. It should be of 80 characters of length in genneral. Description reflects the purpose of the website in 50 to 100 words. Off-site SEO constitutes articles submission as well as regular blog posting.
Linking is a concept which forms to be the core task of SEO. This is achieved in many ways. Most commonly approached linking ways are as discussed below.
* Redirecting links in between the articles
This is a great means of achieving the concept of linking. You can mention certain links that will lead users to your website. These links can be conveniently placed anywhere in the article.
* Linking through blogs
With this process, link building appears never so easy. This serves two purposes, providing latest information and events of your website and related links that will redirect users to your website for more information.
Often, link building and SEO play equally vital roles in improving the page ranking for your website. However, keyword spamming has become a great cause of concern as some websites possess keywords immensely with a focus on poor content. When the concept of SEO is implemented the same way as stated above, such problems can be overcome easily. SEO is not a single process and constant inputs.