How To Improve Conversion From Real Estate Website Visitor Statistics
Any real estate investing business needs an effective real estate investor website to be successful
. Analyzing website visitors is crucial to maximizing on your return on investment so you convert as many visitors to successful real estate transaction.
This article covers analysis of website visitors so you close more deals with less time, effort and money.
How to track website traffic
You must track your website visitors if you have a website. Google offers the best tracking tool on the market.
Start by opening a Google account if you do not have one. Look for Google Analytics and follow the prompts. They generate a code which you put on every page on your website.
With a good real estate investor website, you just need to save this data to track your entire website.
Parameters provided by Google Analytics
First, Google will show you the types of visitors coming to your website. Almost all parameters you can think of are covered by Google Analytics. All information is presented in simple to understand format and graphs.
i)Unique Visitors - unique visitors in a given time period
ii)Repeat Visitors - people coming back to your website. You should expect about 30% of website visitors to be repeat visitors.
iii)Pages visited - The home page is the most visited page in a website. If you find people visit other pages more than the home page, you probably have important information hidden in inner pages. You might need to make sure most of the information a visitor needs can be found on the home page.
iv)Length of visit - The length of stay tells how much you engage visitors. An effective website should instantly capture visitor attention, keep them engaged and convert them to closed deals.
If visitors leave in less than 5 minutes, you might need to tweak it more to be more engaging.
A good real estate investor website loaded with video, such as speaking models that capture instant attention and direct response content addresses this need.
v)Referring URLs - this tells you which websites are sending you visitors. Your advertising dollar can therefore be more concentrated where you get more conversion.
vi)Keywords - this is a very important parameter that tells you the most rewarding keywords for you. You can then use these keywords in targeted search engine optimization to maximize your conversions.
vii)Geographical region - obviously in real estate investing, you target a certain geographical area. You can then assess need for change when you know which areas send you visitors.
viii)Number of pages visited - also gives you pages where they exit your website. If they exit before they are converted, you might need to make some changes.
All this information helps you tweak your website to make it more effective. Be sure not to make hasty changes unless you are sure they reflect general trends. Factors outside your website can influence visitors to your website.
Ultimately, statistics on your real estate investor website allow you to make important changes so you concentrate on strategies that work for you making more profits.
by: Simon Machcria
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