How To Improve Corporate Image With Specialty Advertising

How To Improve Corporate Image With Specialty Advertising

Does specialty advertising help to improve Corporate brand image. Marketing experts and brand specialists believe that it does. So what is it in specialty advertising that helps in improving Corporate brands. In simple terms it helps to improve brand visibility and makes the brand more visible to the intended audience and outside. We very often see people carrying a HP bag or a Microsoft T-shirt or students wearing a logoed cap or Tee of their universities. It immediately helps us to associate with that brand and helps to maintain the brand image. Let us now see what strategies businesses, educational institutions and even social service sectors are adopting to keep their brand prominence. They are adopting promotions using business gifts and other promotional items, adopting social media strategies and also alternative media like FM stations.

Promotional gifts are gaining prominence because they can effectively promote a brand within a target audience and at the same time does not increase the marketing budget significantly. If we take examples of brands like Google and Microsoft we notice that they share items like branded pen drives, iPods or other gadgets that are new in the market with their customers and employees. It is not uncommon to find Microsoft pen stands or a versatile card reader and music player in the corner rooms of Microsoft clients. It is not only big brands that have taken specialty advertising seriously. Even smaller businesses with less marketing budgets have also taken to this new form of Corporate brand building.

Specialty advertising enables customers and prospects to get familiar with the business name. They will have your brand in mind if there is a requirement. The promotional items and business gifts that are given to customers or other stakeholders should be aligned to the line of business of the company. If Google gifts iPods, Estee Lauder gifts a box of cosmetics during Thanksgiving and Christmas. An educational institution can use imprinted merchandise like bags and student caps. I received a magnetic sticker against genetically modified food products from Greenpeace. The list of promotional items is simply endless.

The benefits of Specialty advertising can be seen over a period of time. It is not a short-cut strategy to brand building. Business Gifts, Tradeshow Giveaways or imprinted merchandise carries the business name long after any event or award programs. Corporates can take advantage of this fact and gift products that can be used for years to come. Large and small businesses can take advantage of specialty advertising and build their brands. Small businesses can take more advantage of specialty advertising because they do not have large budgets for traditional advertising campaigns. They can take advantage of promotional items to promote their products. There are thousands of promotional items that can be bought within a price range of few cents to hundreds of dollars. They all help to improve corporate brand image to a certain degree. So, if your company is thinking of improving brand image think specialty advertising. It can work wonders to your brand.

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