How To Improve Search Engine Ranking With Off Page Seo
If you want to improve your site's search engine ranking
, one of the best ways is to invest a little time in off page SEO. This involves impressing the search engines with the idea that your site is an 'authority site' ... which of course we are sure it is!
What Is Off Page SEO?
Off page SEO is a way to improve search engine ranking by concentrating on elements that are not on your own site. The main way of doing this is to build links to your site from other sites. These are called backlinks.
The ideal type of backlink is one that is from another site related to your niche (the main subject of your site), that has page rank or is an established site, and where the link is not paid for or two-way. In other words, you are not doing a deal with another webmaster where you both link to each other's sites.
So what can you do to build links to your site that will be seen as genuine, so that they will actually improve search engine ranking for your site? Here are some simple ways.
Forums
One good way is to look for forums and discussion boards in your subject area. When you register for a forum, you can often leave a link to your site in your profile. This will be visible to forum users who click to view your profile and it will be visible to the search engines all of the time. Then take the time to make some useful posts in the forum and add to the discussions so that your profile will not be deleted as possible spam.
Blog Commenting
In much the same way as with forums, it is possible to make comments on other people's blogs. Most blog owners like having useful comments made about their posts. It adds to the interest of their site and provides them with free unique content. But again, if your comment is just something like 'great post', it is likely to be deleted.
Many blogs have 'nofollow' links which are believed to remove or lessen the weight of these links so that they do not improve your search engine ranking. You can search for 'dofollow' blogs by looking for those that use a plugin called CommentLuv. But not all search engines take notice of nofollow tags and it is not known for sure how much difference it makes to Google.
Write Articles
Writing an article and submitting it to some of the best known article directories is an effective way to get both visitors and links to your site. You can place 2-3 links in the resource box at the end of the article. Directories like ezinearticles.com and articlesbase.com often get highly ranked in Google so your article may make it onto page one and people will follow the link from there. Clearly, this will also help to boost your site in the search engines.
Social Bookmarking
Social bookmarking sites are basically places where users place links to websites that they like. Clearly it is good to add your own site. However, again there is a good way of doing it and a less effective way. The quick but less effective way is to get hold of some software that will spam your link to hundreds of sites ... but in many cases these sites will be poorly regarded by Google and if they are not, the owner may delete spam links.
So the best way to use social bookmarking to improve search engine ranking is to create a page on your site that many people will actually like to visit and link to. That page is called 'linkbait'. It could be a 'how to' or top ten list of something related to your niche, or it might be funny or newsworthy. Then bookmark that page (and only that page) and you will have much better results.
In short, the best way to build backlinks to improve search engine ranking is to use methods that will also bring you real visitors. If you think about any of the link building methods that we have listed here, you will see that this means making links that are relevant and helpful.
If you place a spammy link, real people are not likely to follow it. You can be sure that the search engines will pick up on that too, and not give it much weight. Spam link building is also a waste of time from the point of view that most webmasters who see spammy links left on their site will delete them or never approve them in the first place.
So it is worth taking a little more time to write a short forum post or blog comment that is relevant and actually helps people.
by: Gregoria serrano
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