How To Improve Your Conversion Rates - 3 Simple Approaches

All online businesses want to increase conversion rates; however

, it can literally mean testing and tweeking many aspects of the sales process. Hey - we love higher conversions just as much as anyone other business, but we'll also offer some help so you can make more money, too.Check out : G Headshot, G Headshot Review and G Headshot Bonus

There is one particular concern that enters the mind of anyone who is seriously thinking about getting something. Everyone wants to know if the product works; does it do what the sales material says it does. Right? So what we are talking about in this situation is called social proof, and people need to feel like they are not alone in their buying decisions. You can give your conversions a shot in the arm by the skillful use of testimonials that are sincere and most of all - real. This provides new interested prospects a window into your product's history and gives a clear picture of how it can be helpful to them in the long run. The very best kind of testimonials offer very specific information including supporting data and examples about how your product was helpful. Always use real testimonials from real people because anything less than that here in the US is against FTC rules and the law. It's just not worth it not to mention that it's deceitful, and most people online are a bit savvy when it comes to detecting something disingenous. It goes without saying, but we'll say it anyway, that a testimonial needs to have a picture (best) along with name and place of residence, but not street address. If you're honest and sincere, then a majority of people will be able to sense that. The most powerful testimonial format of all is video, and behind that is audio and then plain text.

One of most critical points about compelling copy and effective advertising is the product/service benefits must get it right. In other words, you have to make every effort to show your prospect what benefit they will get out of buying your product. Benefit bullets explain the benefits of whatever you're selling, product or service or even a newsletter; and they have to express the benefits in terms of emotional fulfillment. There are several reasons for bullet points, but one main reason is that online readers always skim and scan, and a great benefit bulllet that speaks directly to them makes them stop, or slow down. You see, when people are skimming they will actually read the bullets because they are short; and then they can understand and know what your product will do for them. Keep your bullet points short and to the point, and don't add any unnecessary info. Sometimes you'll see the approach of mentioning an actual feature, but then the smart copywriter will always include the main benefit inherent in that feature.

Make sure that you're reaching to the main point of your copy as soon as possible and cut out all the fluff out of it. Perhaps the best approach is to go to Clickbank dot com and read the intro paragraphs of some of the more popular products.

If you cannot hire a copywriter, then take your time and learn the basics and then just write your copy and test it.

How To Improve Your Conversion Rates - 3 Simple Approaches

By: Joan Santiago

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