How To Improve Your Sign-up Rate

Now you are getting visitors to your lead capture page

, how do you make sure that you get the best sign-up rate? Take a fresh look at your page.

Take a fresh look with open eyes. Ask yourself "would I look at this?"

Is there a good headline - The headline is the first thing that people see when they come onto your site. For some it may be the only thing they see, so it had better stand out and grab their attention. If yours doesn't then you need to change it.

Video is always good - It always pays to have a decent personal video on your site. This shows people who you are and lets them form an opinion on whether they like you or not. People always like to work with people they think they will like.

At the end of the day you must have a passion for the product or business that you are promoting. You can convey your enthusiasm in a video and make it more believable that the generic company one that your visitors have probably seen many times before. Remember if you are promoting a quality product or business let your own belief in the product come through.

Is there an ethical bribe - Are you giving the visitor enough of a reason to join your email list? There are many different ways to 'bribe' the visitor perhaps a sample of your product or a free report about the business. Use your imagination and try to give the visitor something that they will not get from most others in your business.

How they will benefit - Is it clear from the video or the written text how the visitor would benefit from looking further at the product or business. Make sure that you are talking of benefits and not just the features that it has. There is a vast difference to the visitor.

Demand they take action - Have you told them what to do? By that I mean don't say "if you would like further information please put your name and email address in the box below". Just tell them to "put in your name and email address and I will send you the details that will blow your socks off" or words to that effect. What I mean is TELL them don't ask.

Opt-in Box - There are so many different templates you can use when making an opt-in box that you can make them as interesting as you want. All I would say is that you try to keep it simple. You should not ask for information if you do not really need, or you probably won't use it, for example telephone numbers. If this is vital to your marketing model, then fair enough, but if it's not needed then don't ask. People like to give as little away as possible in the beginning, you can always get further information at a later date.

Split testing - This is something you should constantly be doing. It is not difficult to do but it can make a huge difference at the end of the month. Just change one part of your page and then test the two versions and see which one is the more successful, then use that one. Once you have established that move onto another aspect of your site. Software for this is freely available on the internet and a simple search should show you where to go and how to use it.

by: John Moore.

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