How To Incorporate Green Elements Into Trade Show Displays

Environmentally friendly, 'green' practices are becoming more and more common as

companies and individuals alike try to become better stewards of the earth. When it comes to trade show exhibits, it surely pays to adopt greener practices. With all of the materials and resources needed to run these events, exhibitors would be wise to join in the green movement to project an image of a professional commitment to sustainable practices.

A Commitment To Green

While there are many green manufacturers of trade show exhibits, most companies end up embracing more eco-friendly ideas because of a personal interest, not a professional one. This is a revolutionary idea because it means that individuals are taking it upon themselves to try and reduce their carbon footprint. Many exhibitors currently report spending money on green options, and more and more people are expected to embrace these practices in the future.

So what does being 'green' involve, and how can trade event organizers embrace this trend? Trade show exhibits can themselves be more lightweight and make use of newer technology, and manufacturers can adopt greener practices as well.

Use Lightweight Materials And Technological Advances

Today, there are much lighter modular exhibits that have all the functionalities of older, bulkier exhibits, if not more. These exhibits fold up quite nicely and, as a result, cost less to ship. These compact trade show displays require less packaging and reduce the carbon footprint put on trucks by not weighing them down as much. Plus, these displays are sturdy and will stand up to the test of time. Exhibitors purchasing exhibits will be able to use them over and over again. Those who choose to rent end up virtually sharing displays with other exhibitors, so less material has been used in the long run.

New technology can be a big part of a company's efforts to go green. Trade show displays can use energy-saving features like LED lighting. These lights use significantly less energy than fluorescent lights, and offer a more intense, focused beam of light. Companies should also look for trade show exhibits made from renewable materials like bamboo, recycled soda bottles, and old tires.

Better Manufacturing For Trade Show Displays

The manufacturing process is another area where green practices can be implemented. Companies should consider manufacturers who make trade show displays that consist of as much reused material as possible. Some companies strip the paint off of damaged metal, repaint it, and continue using it; practices like this should be embraced. Manufacturers should use paint that is free of harmful toxins and that does not require strong chemicals to clean it up.

Facilities should make use of compact fluorescent lighting as well as natural lighting through windows if possible. Packaging should consist of air-filled technology instead of foam, and everything that cannot be used should either be recycled or repurposed.

Exhibitors should go green by looking to companies that make, rent, and sell trade show exhibits that consist of less material and are made in an eco-friendly manner. Doing so makes good business sense since many clients and companies prefer to deal with eco-friendly suppliers.

by: Chris Harmen

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