How To Increase Customer Sales

Using a loyalty reward program has fast become a preferred method of increasing customer sales among many different companies and industries

. More importantly, it is highly valued by customers for the incentives they receive. A good customer loyalty program changes the clients mindset from a one-off purchase event. Instead, they learn to become loyal to that brand, both for its quality as well as the added value and incentives that they receive. For us, the main significance of this is that the company is not only changing their customers buying habits but also their attitudes.

In the past, loyalty reward programs were mainly linked with stores that sold food or had frequent promotions. In comparison, today just about every major company has implemented a customer loyalty program. Many of our clients say that something their customers seem to value the most is card reward programs. The card is convenient to use and makes it easy to remember the brand. With card reward programs, customers can choose how and when they redeem their rewards, which in itself is an added incentive.

Offering a sales reward is another technique we often recommend to increase customer sales. There are many different methods of implementing this. The most common ways include buy one, get one free, a mail-in rebate, or a discount off the purchase price. Sales rewards can be tied into a loyalty reward program as well. For example, instead of a physical offer, the customer could earn extra points as their sales reward upon purchasing a product. To learn more about how to successfully start and implement a customer loyalty program.

BreakAway Loyalty designs, consults, and administers self-sustaining loyalty rewards solutions that create profitable portfolio momentum for our clients. We serve a national blue-chip client base with a special focus in the Financial Services Industry. Our company is comprised of a leadership force with over 15 years in the Incentive Business, and an average of 30 years experience in financial marketing management and sales, including consumer, employee and distribution channel programs.

BreakAwayLoyaltysm|555 North Point Center East, Suite 230|Alpharetta, GA 30022|Phone 1-866-645-1697|Fax 678-893-8248.

by: Jeff Masen

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