How To Increase Email Marketing Open Rate?

Email marketing is wildly used by online business especially e-commerce company

, It is an essential part of engaging and targeting prospects and clients online. Email marketing can keep in constant contact with their exsist customers and potential customers.

But getting people to actually open your email is hurdle many marketers find hare to overcome. So a deep understanding of your customer base and their needs as well as habits for proper segmentation can be key in creating an effective email marketing strategy that produces high open rates.

Here I will focus on how marketers can increase their campaign open rates.

Firstly, also the most important is as marketers we must ask ourselves: If I received email from anther company, would you open it?

When you create the message content, a marketer needs to ensure that the following is in place.

1, Make sure that you have a corporate domain for landing pates and a list subscribe form Put a privacy policy on the bottom of any list subscribe form.

2, Have a corporate "from" email address. Do not use a "from" address with a free email account domain. Furthermore, Recent studies have shown that adding a personalized feel to the email can be key in increasing open rates, instead of using company email address. Such as: sales@company.com. Setting up an email to send out messages on behalf of company CEO or President can have a large impact on open rates.

3, The Subject line: The best opportunity to convince your audience to read this is it. Email marketing service iKode Newsletter Server has provide some best practice approaches to creating subject lines which includes:

4 Words or Phrases to Avoid: free, help, percent off, reminder

Localization Helps: providing a city name can increase open rates

Newsletter Half Life: using the exact same subject line for each newsletter can decrease open rates

Subject Line Strength: keep your subject to 50 characters or less with the exception of highly targeted audiences

4, Make sure that you email design is proffesional and the organization's brand is clearly visible and identifiable. All messages should have both a text version and an HTML version. Do not send one big image. Many ISPs will block one-image messages, plus many email clients suppress images by default.

5, Sending Time isn't everything, but it is important

This is a tactic that require some common sense as well as some experimentation. If you emails are sent to early in the morning they can get lost in shuffle of other emails either sent late at night or early in the morning. If you are running a B2C campaign your audience may have time to check their email either during lunch or after work. So as a B2B company I would recommend sending emails in the afternoon or around 7 or 8 in the morning when you know they will be reading. Also if your email marketing service provider allow you can always try doing some A and B testing utilizing different time frames to test open rates.

by: Jaccy

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