How To Increase Landing Page Conversion Rate?

Landing page is a page that visitors arrive at after clicking on your promotional links

. There are many ways to create promotional leads but once consumer arrives at landing page, it is very important to convert lead into sale. It is sure that not every lead gets converted into sale but one needs to put efforts towards increasing the landing page conversion rate.

To increase landing page conversions, it is very important to optimize your it. If you review statistics, you may notice four things:

*Large percentage of visitors is leaving your landing page for less than 10 seconds after viewing it.

*Second largest percentage of visitors leaves when they decide your it as not the one what they are looking for.

*Few visitors will try to convert but do not. Some of these visitors will call you if you provide contact number on your website and try to know the details.

*In the last only few visitors convert into sales.

To improve that percentage of visitors who convert into sales, it is necessary to optimize. Here are the components of that need to be optimized.

*Headline: it is the first component on which the first concentration go from the visitor and read the headline of the web page. If your headline grabs the opportunity then it improves your conversion rate.

*Offer: since you offers products or services it should ask your visitors to take action. Hence your it should offer a call to action such as sign-up or opt-in is second way to convert more visitors attention into sales.

*Lead: next the attention goes towards the first paragraph. Improving and placing text that attracts the visitors is the third biggest opportunity for you to improve conversion of the leads.

*Advantageous: it is the area that must let the visitors know what benefits that they will receive in case they sin-up or register for the services. Make sure to list benefits in bullets form in order of your products value hierarchy. In other words state biggest benefit first then second biggest and so on.

*Images: images on your landing page that have definite and biggest impact on the visitors. To maximize the conversions, it is better to place the images that portray the benefits of your service clearly.

While optimizing it,as it offers products and services, it is important to keep in mind the look and feel of the landing page does not change.

by: Ella Harrison

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