How To Increase The Number Of Customers In A Restaurant

Restaurants are in the business of serving a variety of food to their customers

. Or in other words, they are providing a product (food) and a service (waiting on the customer). The quality of the food and service are defined on the basis of meeting or exceeding the expectations of the customer as if promised by the restaurant authorities. The food should be prepared properly and the service should be fast and courteous.

Food Quality - An Important Factor

Preparation of food is an art. Some food can be prepared to be delicious, while another recipe can make a dish that is not tasty. Whether the food is a gourmet meal, a chocolate cake or a hamburger, the recipe can makes it a hit or a miss. But note that quality of the food does not depend on the taste of the food. Some factors which are considered are:

1.Specification should be fulfilled - The quality of a product is defined when it fulfills its stated and implied specifications. The customer expects the food to be what is promised on the menu, to be cooked and prepared properly, to be clean and to have the correct and delicious flavor. That is considered quality food. Remember that quality food does not mean healthy food or gourmet food. It is simply the food what was promised by the restaurant. If the customer sees an advertised picture of a delicious-looking American food of Webster and then receives an unhealthy tasteless food, he will not be getting what he ordered.

2.Consistency in quality The quality of the food should be consistent irrespective of the time. If you are going to try American food of Baton Rouge then the quality of this food remains same, even if you visit the restaurant after several months.

Service Quality

People not only buy a meal in a restaurant, but they are also paying for a certain level of service. Quality service is typically that which is fast and polite. It is very important to fulfill the expectation of the customers. Exceeding those expectations with extra service is a plus and can compensate food quality. Waiters and waitresses should not only be friendly, but they should also be entertaining. This creates a positive impact on the customers. Some high-end restaurants have one waiter dedicated to one customer. That gives the customer a feeling of extreme service. Of course, the cost of the meal is higher to compensate for the extra staff.

Benefits of Good Food Quality and Effective Services

A restaurant must seek to bring in customers and then satisfy them so they will return and will tell others about the place. A major goal of a restaurant is to get in customers. Location and advertising are major factors in drawing in people. But the main way to be successful is through repeat business and word-of-mouth advertising. A restaurant that is out of the way and has no ads can still be quite successful through word-of-mouth advertising. And this advertising can only be done if the restaurant is providing a quality service to its customers.

by: Neil Dutta

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