How To Integrate Twitter To Your Marketing Strategy

How To Integrate Twitter To Your Marketing Strategy

Many Internet marketers overlook Twitter as they see it as a waste of time. However, you ignore this platform at your own peril because not only can it generate a substantial profit for you in the long run, it will also help you understand your market more effectively than anything else. The more you understand your target market, the more you know about these people and what makes them tick, the more effectively you will be able to sell to them and the more money you will make.The first thing you need to understand is that Twitter and, in fact, most social media sites have become important sources of information for people who are looking to make a purchase. A lot of people go on Twitter to ask the opinion of their friends and followers regarding various services and products. As you saw above, over 40 percent of social media users take these recommendations into consideration when choosing which product to purchase. It is basically electronic word-of-mouth advertising, which is by far the most effective form of advertising.Now, just as with any marketing strategy you need to have a plan. Without a plan your chances of failure increase for the simple reason that you won't know where you are going.Twitter is a highly effective platform where you can begin to learn about your target market. You are no longer in the situation of other businesses that two decades ago had to pay market research companies a fortune to find out who their ideal customer is and they would receive a profile after the company had done extensive research. However, even this would still be a generalized profile, whereas Twitter allows you to come into contact directly with your prospects, not simply an ideal based on a generalized profile.This allows you to learn about your prospects directly, without having the information filtered and categorized by someone else. Additionally, it is a much more affordable solution, since it's practically free, and you can even design your own survey and ask your customers and prospects to offer you feedback on your service or product. This information will prove invaluable because you can basically ask your prospects what they want in a product and you can offer it to them. If you offer people what they want, then the product or service will sell itself and your customers will also sell it for you.Never underestimate the power of understanding what your prospects and target market want. The more you know and the more you understand about them, the easier it will be to create a product they need and want which will lead to higher and easier sales. Not only will your revenues increase, but so too will your profit because you won't be spending as much on new customer acquisition.

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