How To Lay Down Sale Strategy By China Toys Brands

Firstly, at customer aspect

Firstly, at customer aspect. toy consumption potential in China is enormous, with the improvement of society and the living standard, more and more parents pay more attention on the childrens education status, therefore consumer requirement of kids toys has the huge room for growth. It is predicted that the number of kids toys in China is increased with the rate of 30 percent to 40 percent every year and consumer preference focus on fitness, education-related functions. When buying kids toys, parents would consider three factors including practical, economic and security.

Secondly, at cost aspect. According to the data about the average level of toys consumption, toys with low price and medium price get the majority of market share while the market share of high-end toys is not sufficient.

Thirdly, at communication aspect. Childrens requirements on toys are always triggered by animation, in other words, the status of animation, success or failure, is directly related to sales of toys. Therefore in China, the sales status of toys is depended on whether the form and content of related animation can meet the needs of childrens mental requirements.

Fourthly, at convenience aspect. In China, there are four main sale channels of kids toys, including traditional distribution, horizontal distribution, vertical distribution, multi-channel distribution. Among all these four sale channels, it is easy to get success with the way of vertical distribution.

After taking the research on sales strategy of too many international famous brands, we can find that all these sales strategies are in accordance with the Chinese consumer habits, preferences and behaviors. Under such circumstance, based on the 4C principles introduced above, how to lay down the sale strategy by China toys brands?

Firstly, it is necessary to maintain the characteristics and culture of the brand toys, at the same time, it should cater to needs of the target consumer market. Brand location with the market as the guiding is the process of integration and interaction of toys brand culture and target market.

Secondly, global brand marketing based on customer value. Starting from the target market segments, with the target customers needs as sale core and choose right sales strategy according to brand positioning and marketing objectives.

All in all, whether which kinds of toy sales market-oriented you would take, the marketing model must be based on the full analysis and research on the target market, at the same time, all the related problem with customers should be solved based on consumers value.

by: tony steve

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