How To Lower Printing Cost

In any business enterprise, the single most expensive undertaking is the printing process

. As effective promotional materials are imperative to effectively get remembered in the market, taking special attention to the printing process is critical. People, after all, are easily enticed on attractive and enticing materials. With recession affecting the whole nation today, the more critical it is to keep printing costs as low as possible.

Among the frequently used marketing materials used by many businesses today are postcards. Though small and simple, postcards can effectively introduce your products or services to customers and keep you remembered. But printing a postcard can be daunting and stressful, especially if its the cost thats involved. If you go to a professional printer and ask for a discount, expect to get into a long negotiation with them. Theyll argue with your about high operating costs and capital investment. Youll be lucky if you can get a discount, much more a modest discount, as most printers today reserve their discounts to favored customers.

But even if you run a small business and require just a few postcards, you can still become a favored customer by following these tips:

1. Research and offer bids to several printers. This may seem time consuming, but the result can be advantages to you. Firstly, it keeps communication line with the printer open, even if with printers you have dismissed in the past. By keeping lines open, you are given the chance to choose among several printers for the best one that will fit your budget. Secondly, with competition stiff in the market, printers will find a way to come up with the best price if they know they are competing for a good job.

2. Bargain with the right representative. Whenever you are negotiating with the printer, make sure to do it with the right person. You cant get a good discount if the person you are negotiating with doesnt have the right to give it. Speak to the right person who can meet your needs.

3. Introduce yourself. Do the same sales charm you use with your customers when dealing with a postcard printer. Tell them who you are, what your products and services are, and how important an effective postcard is to your business.

4. Always be professional. Whenever dealing with printers, you need to be professional. Treat them with respect, and be courteous and fair to them. Communicate your printing needs clearly and make sure to pay your bills on time. All these are important to maintaining a professional relationship with your printer.

5. Keep requests to a minimum and reserve special request for special circumstances. Its alright to request for discounts from the printer. But as much as possible keep them to a minimum until such time that you will need a big favor. It helps if you are already a favored customer as they are likely to grant your every request provided you present them a win-win situation.

As a compelling and enticing postcard is important to keeping your business effectively promoted, so is a good and reliable printer that will help you get huge return in investment. Keep in mind that every dollar saved in the printing process is a dollar in your pocket. Although its not always easy to negotiate, the result is considerable in the end.

by: Michelle Abreu

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