How To Make Corporate Videos Soar Not Bore!

For a corporate video to be interesting, it must be unpredictable and produce a tinge of tension in the views at the desired stages

. Combined with a narrator/interviewee of charming personality, the video will create favorable impression on the visitors.

You can make your corporate video soar if you implement these three keys with the story

* tension

* unpredictability

* personality

Let us take tension first. The narrative of your story must nudge the audience to yearn for an answer. The story must have the moments where they are forced to think, Let me see how does he pull off a victory from here or Where does she go from here, thatll be interesting to see! Do not provide them with the answer until there is a genuine desire to get it. Watch the body moments of your audience closely. If they drop their body ahead slightly or move to the edge of their seats in the middle of the story, you can be certain that your video has clicked. It is going to earn you plenty of appreciation from your bosses and may be a promotion if youre able to produce one or two more like that.

Never be predictable. Keep a step ahead of the audience and take the story on a path they have no inkling of. You can put the coming moments in haze with a camera angle, lighting or just an ambiguous subject. You can show a fast pacing protagonist from the back or just focusing on her legs with a dramatic sound effect and let the audience guess who she is. However, you must not be repetitive or audience will get bored. The unpredictability should be suggestive, pushing the audience for a recall. The video should be strategically designed to tell the story in unexpected manner, but make sure that it does not confuse the audience.

The narrator/ interviewee must have an eloquent voice that has a positive impact on the audience. They need not try to be overly graceful, but they should come across as a charming person, someone whom the audience can connect with. No matter how technically sound the video is, if the narrator does not have some sort of magnetism, the video will look listless.

As for the story of your video, the options are galore. You can tell the story of the organization itself. The success story of a business is no less powerful than any other story if it is told authentically. If the promoters come from modest background, the impact of the story will be even better. If you have done one on it earlier, you can dig out a story on the struggle of any of your human resources. You can make a video on how they gained success when everything seemed to be against them. You could create a video on your new product or service as well. However, to make an impressive video on product/service is harder.

For leaving an impact on the viewers, you need to produce a video that creates value. To bring the desired quality, you need to use High Definition images and footages in the video. You can get unique online footage on reputable video libraries that you can use on your corporate video. Blending it with an impressive storyline and presentation, you can come up with a corporate video that has in it to attain the objectives.

by: Erik Jonason

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