How To Make You And Your Exhibition Stands Stand Out From The Crowd

Taking your business to exhibitions is definitely an investment for your company;

not only will you have to invest into floor space and your exhibition stands but a lot of time and effort will also be required. Creating an exhibition will be hard work but it is very worth getting it right. As exhibitions are one of the most effective forms of face-to-face marketing. With the correct planning, promotion and stand staff training the experience will be rewarding for the company on several levels.

So to make sure that the money you have spent on your exhibition stands create you some return it is important to approach the exhibition with the right attitude. The first thing you want to concentrate on is drawing people in, it is surprising how many people expect people to just come to them. The truth is you need to attract customers and approach them to be successful. Hiring a magician or being a little creative about how you draw attention to yourselves will definitely get people to your stands and interested in your company.

Don't be afraid of venturing out away from your exhibition stands and approaching people, they expect it and they want you to come over. Ensure that your stand looks good, friendly, inviting and open. Then find something that you know will be of interest to people, such as a cartoonist, magician etc. This will get people to your stand and will give you some common ground to start with. Once people are close to your stand then invite them to stand closer and begin to explain clearly what your company does.

The most important thing is to make sure that you give out all details, such as your website and that this is clear on your exhibition stands. There is nothing worse than doing a great pitch only for the potential client to forget your contact details because you didn't make them clear or accessible enough. Record their telephone numbers and websites so that you have plenty of information to then call them back. Remembering details makes a client feel important and you professional, so taking notes is a good idea.

Give out literature so that people remember you, the best way to jog people's memories is to have a photograph of your team by the exhibition stands. They will probably take back lots of pieces of literature from many different companies to do what you can to help them remember once they are back in the office. Make sure that you follow up calls that you promised within a few days after the exhibition finishes.

by: Anna Stenning

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