How To Make Your Customers Feel They Can Always Come To You
You have spent hundreds of dollars to get that customer
. He bought a product from you, but you think that the income you got from that sale is still not enough to cover your expenses. Now, you hope that he will be a customer for life, for it is those repeat orders that will make your business profitable. But how do you retain that customer?
One way to retain your customers is to make them feel that they can always come to you for questions, updates, and, especially, for problems encountered with your products. Here are some tips to help your customers get in contact with you easily.
1. Have a "Contact Us" section in your web site.
With all the technologies that make it easier to get in touch with one another, some customers may still find it difficult to contact you. Perhaps, they cannot find your email address or contact number in your site.
The "Contact Us" section contains your email address, contact number, and even your postal address. This section makes customers easily find how they can get in touch with you.
A suggestion is to create a hyperlink to your email address. That way, the customer need not type your address if he wants to send you an email.
2. Have as many contact methods as possible.
Do you publish only your email address? Or is the phone number you have given not a toll free number? If so, what impressions are you giving to your customers?
By publishing as many contact methods as possible, you are telling your customers that you want to hear from them. You are showing that your customers are so important that you are providing them with all the possible means to get in touch with you.
3. Be sure to respond to your customers quickly.
Even if you put all your contact methods and customers can easily see them, you will lose customers easily if you do not respond to their queries at once. Such actions will only show you are not interested in them. What is worse, if such communications are really complaints, then it is more important that you attend to them ASAP, putting every effort to resolve their problems quickly and successfully.
4. Create a customer focus group.
A customer focus group can be your sounding board on what your customers want. They could give suggestions to improve, not only your products, but your service, as well. You can avoid losing customers because of bad service by getting feedback from your focus group.
However they contact you or whatever are their issues with you remember always to give your customers more that what they expect. That way, your customers will feel that you welcome them, and they will reward you with their loyalty.
by: Ryan Round
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