How To Make Your Facebook Page Stand Out

Social marketing experts cannot agree on a lot of things

. But what no one can deny is that Facebook is definitely too big to ignore. It can go a long way to helping launched unknown product to an internationally recognised brand. The statistics available on Facebook reveal that average users are connected to around 60 events/groups. Obviously, more active users have a lot more connection than that. Given this figure, it is difficult for anyone to stand out.

This clutter is in addition to all the Friend activity that goes on throughout the website. Your Facebook fan faces information overload every single day. Don't let this discourage you though; there are still several ways to turn your Facebook page into an engaging and compelling destination for users:

Customise Your Landing Page

Unless your current landing page has proven its worth, having a customised landing page may provide some dramatic benefits to your company. Many companies that has progressed have given enough time, effort, and resources in making their page ideal for their brand/image. It can be the perfect representation for your business.

These 30 Great Examples of Facebook Fan Page Designs can inspire you if you ran out of ideas. The pages range from the simple to the outrageous. One thing they all have in common is their effectiveness in capturing the essence of their brand.

Offer Something Unique

Bland pages turn users off. There is nothing worse than meshing in when it comes to Facebook because so many other pages are competing for attention. Think of something that will make your Facebook page different from all the rest. Apart from a customized landing page design, make promotions that people can't help but talk about.

Other methods that work may be giving out a 30-day trial, organizing meet-ups and fun runs, giving a free tutorial, or simply initiating a contest. In many cases, giving expensive/highly sought-after rewards generate the most buzz. If you think it's worth it, don't be scared to invest.

Use the Power of Photos

There are certainly a lot of photo sharing websites on the internet, but probably the biggest of them all is Facebook - although it is not exclusively used for photos. Social networks thrive on photos. People want to see what other people look like, what their recent experiences are, and what their boyfriends/girlfriends look like.

Even companies can benefit from this nosiness. Have a large photo of you serve as your profile picture. Also, always remember to tag your fans in the photos (in case you organized a meet-up or any other event). Those that can benefit more for having a Facebook fan page are those called brick-and-mortar businesses. Just take pictures of your customers with their consent and upload their pictures!

by: Pilar Torres Wahlberg

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