How To Manage Your Colors In Newsletter Printing

You have three major color choices when you print newsletters

. Yes, that is right. Newsletter printing is not as simple as it looks. Before you send your final draft for newsletter printing, you must tell the printing service what type of color printing process you want.

In this article, I will try to explain to you these three different color printing choices for your custom newsletters.

Black and white but red all over The first and simplest color option in newsletter printing is black and white. Like most newspapers, newsletters can be printed in the simplest black ink within the white background of traditional paper. This is the cheapest color option for custom newsletters and in most cases this type is the most widely used.

Do not worry about pictures though since you can still place images into your newsletters by using the grayscale picture mode in this kind of printing. This is basically what you will expect from old images and old television programs. It invokes a nice an classic feeling that people can relate to. It has a nostalgic effect in a way that is still quite acceptable.

Cheap color newsletter printing If you want a splash of color though and still want to save on newsletter printing then your best choice is to use cheap spot color printing. This basically involves using stand alone inks to add some color to the newsletter. This is typically used for the logo of the newsletter so that people can notice and remember it.

Since you will be using only 2-3 color inks in this process it is still considerably cheaper than full color newsletter printing. So if you want a little class to come along with your cheap newsletters, try to use spot colors for cheap color newsletter printing.

Using the full color newsletter printing process Finally, your last and best option for colors in newsletter printing is the full color printing process. Often called the 4 color newsletter printing process, this type of printing basically gives you near realistic colors to work with, in your newsletters. This means that you can actually add vibrant full color photographs which should impress people and help you get your message across better.

The only big drawback though in this process is the cost. Full color newsletter printing can be expensive, since your printing service will be using state of the art equipment to produce the results of four color printing. So only use this scheme when you truly need to display full color images in your layout.

Great! Hopefully that sheds some light to you on the correct way to manage your colors in newsletter printing.

by: Kaitlyn Miller

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