How To Market An Austin Home

In modern times, there are many different avenues for marketing Austin real estate

. Some are more expensive than others, and some are more effective than others. Using several methods at once gives the best exposure. The more people that see it, the faster it will sell and at a higher asking price. Here are a few ways to market an Austin home.

Brochures

Have a brochure made using a professional typesetter and graphic designer. Use a professional photographer. Make the brochure a quality piece of literature that highlights all of the best parts of the property, inside and out. Be sure to include quality photographs of any novelties or unusual amenities, such as the privacy fence in the backyard or the rare Austin basement. Put the brochures in a waterproof box in an unobtrusive place in the yard. Make sure that they are left at the realtor's office and at any neighborhood businesses if they allow it.

Direct Mail

Direct mail postcards can let neighbors know that a home is for sale. They may be interested in finding a larger or smaller house in the same neighborhood while not looking vigorously. A direct mailer will not only alert people that are potentially interested, the neighbors can let their friends and family looking for a nearby home know that it is available. A good ambassador for the neighborhood is someone that already lives there and is happy. They will want people they like and know to join in their good fortune

Multiple Listing Service

Use the Austin Multiple Listing Service (MLS) for best results. This is an easily accessible master listing of all homes for sale in the Austin area. This is a place where local real estate agents, homebuyers and potential investors look regularly.

Staging

Using a professional staging company will make the home look as if it belongs on the front cover of a home and garden magazine. This is the place that people will want to buy. It may require a small investment up front, but it could be the reason the home sells at all. When advice of the staging company is followed, it frequently brings positive results.

Online

Marketing online is now a crucial part of selling a home. Since most potential homebuyers are in the Internet, it is important to have online visibility for them to see what is available. List with the real estate company and other local websites. Email marketing is another method of alerting potential buyers to the Austin home for sale.

by: Christine Harrell

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