You might be an Indie fashion designer, an independent new designer with your own brand
. It is not easy to compete with established brands and designers. Read more to find out how to market your own Indie label.
If you participate in making your products, you can try to market your product through craft fairs and online handmade venues. You may also set up your own online shop. This is far cheaper than establishing a brick and mortar shop. However, it is recommended that you have a brick and mortar shop later on when you have enough money.
Remember that you need to optimize your online shops. The most important of all is to take the best photo shoot as you can. Take your own pictures or hire a photographer if you have to. It is important that your pictures can spark the interest of your potential customers.
SEO, or Search Engine Optimization, is crucial in online marketing. You need to optimize your shop, either you open a shop at a venue or setting your website. There are tons of other products and you need to make sure customers will find yours first before the others. Every site has its own promoting strategy that works and you need to be familiar with every one of them in each venue you are participating. Although this takes time, it is a way to stand out among other artisans and designers.
It is not wise to put all your eggs in a basket. Do spread your marketing effort in several venues, online or local. You might want to consider consigning your products at local boutiques.
The last thing to do is to advertise. Find the communities that actively search for Indie labels. There are many places where Indie fashion designers and artisans can promote their products. You can also place ads in websites or high traffic blogs that promote Indie fashion.