How To Market Your MLM - The Best Strategies You're Not Using
How To Market Your MLM - The Best Strategies You're Not Using
Are you frustrated with the results you are seeing (or, the LACK of results you are seeing) as you try to build your MLM business? Do you wonder how to market your MLM business so that you immediately start to see growth in your downline and your bank account?
In this article, I will outline a couple of the best strategies for making that happen that you are likely not taking advantage of and using. Even better, both of these strategies are easy, get you extremely targeted leads and -- best of all -- are cheap (or even free)!
"Best Strategy" For How To Market Your MLM #1 - Solo Ads: Solo ads are something you will rarely hear about in the "mainstream," but they are a great way to put your message in front of a large number of people who you will already know are looking for the benefit that your product offers. If you are unfamiliar with what a solo ad is or how they work to market your MLM, here is a quick explanation for you. Publishers of ezines and newsletters (catering to specific niches like YOURS) will often allow people to buy solo ads.
This is basically a way that you can purchase the ability to send an email to a publisher's entire list with your message in it. It is called a "solo" ad because you are also purchasing the right in that email to have no other people or advertisements included. The objective of a solo ad is to use someone else's list to send an email which gets people on that list (who are virtually all extremely targeted leads) to go to your data capture page.
Think about what running these kind of ads allows you to do, and how these are a great solution to your questions about how to market your MLM more successfully. Say you're marketing a weight loss product. If you send a solo ad to an ezine publisher who publishes a newsletter all about weight loss, then you know that virtually every person who receives your solo ad is already interested in a solution to a weight problem or in answers to how to lose weight. Talk about your targeted leads . . .
On top of all of this, you can buy certain solo ads at very low cost. What this allows you to do (without emptying your bank account in the process), is to "sample" multiple publisher's list to see which ones produce the best results for you. Then once you have determined which ones are bringing you good results, you can limit your solo ad purchasing to those sites. In terms of how to market your MLM business, solo ads can be one of the best ways to get a flood of targeted leads to your data capture page.
"Best Strategy" For How To Market Your MLM #2 - Article Marketing: Because it is a free form of traffic, many dismiss article marketing as a "go-to" source of generating traffic and leads. It is a mistake, however, not to include this as part of your marketing arsenal when deciding how to market your MLM business. In fact, it is a mistake to underestimate how valuable of a lead source article marketing can be.
Article marketing does have its drawbacks -- It is a labor intensive way to get traffic, i.e., you are trading time for leads (as opposed to dollars for leads by using paid forms of traffic generation). It also does not produce a huge volume of leads (like something like PPC can).
Its advantages, however, are pretty significant. First, it is 100% free. I don't need to tell you why that is a plus.
Second, and more significantly, it generates extremely targeted leads for you -- I would argue that it might generate the most targeted leads you can get. Why? Well think about what someone has to do (and go through) to get to your data capture page from an article.
They must have been searching for something related to the topic of your article (so right there you know they are at least actively in the market for information about something related to your niche). They then clicked on the link to your article. They must have read the article (to get to the bottom where your link is located) - or at least found your content compelling enough to find and click on your link. Then they took the final step of being interested enough in your headline (and giveaway) to opt into your list via your data capture page. This is someone who is a very serious prospect.
The trick to successfully include article marketing into how you market your MLM business, is to be consistently writing and posting new articles (content). Do this, and you will have a steady influx of high-quality, targeted leads.
To discover a complete step-by-step blueprint for how to market your MLM business, and to grab my FREE REPORT titled: "How To Create YOUR First 6-Figure Month In Network Marketing" by clicking on the link above.
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