How To Maximize Local Internet Marketing for Your Business
How To Maximize Local Internet Marketing for Your Business
Local internet marketing is the new buzz word for brick and mortar business these days. Made popular by search engines like Google, YouTube and FaceBook we are hearing of success stories emerging from the confusion of traditional media, which is loosing its effectiveness.
Another rising star in the virtual advertising world is the way mobile is merging navigation technology with local business. Savvy retailers are using mobile site creation platforms like mofuse. com to capture a piece of the mobile market. A large and growing portion of the buying public has a smart phone now, and having the ability to serve a mobile version of your website when a phone is detected helps make your phone ring more often.
The Social Media / Mobile Connection
If you have been watching some of the local developments, you would know that Linkedin and FaceBook have developed their own internal advertising systems. The sheer volume of daily visitors in these two behemoths combined with the ability to target ads specifically makes this type of advertising extremely effective.
And oh yea, dont forget about YouTube. With an intelligent keyword strategy you can dominate a local market inside YouTube. Optimized YouTube videos have a habit of showing up in the Google natural search. A video found there will usually have a thumbnail which tends to attract the eye better than the usual line up of links.
Putting it All Together
In the old days (pre-historic internet) you could trick the search engines if you knew what to do. Because of that, Google, Yahoo, Bing and other search engines had to find ways to eliminate the garbage websites that were choking out legitimate websites.
In the world of search engines the only thing that matters is relevant results. If the results are closely related to what you are searching for then you are being helped. If the search results are full of advertising, then searching online can be very frustrating. Consequently Google emerged a winner because of their ability to serve good content.
The same applies to local. When you use a keyword like Dentist, you will probably get results from around North America. If you add your location to your search query like Dentist in Toronto for instance, you get better results. When you search from a smart phone it uses mobile technology to determine where you are and then serve results close to where you are standing.
Local internet marketing is a growing concern for businesses in North America, and using search engines like Google, FaceBook, and YouTube for your marketing platforms is definitely the way to go. That group of social media websites is actually just scratching the surface, but you get the picture.
Local SEO For Budget Minded Businesses
Google Places is the newest form of social media and easy pickings for anyone willing to spend 30 minutes in Googles help section. If you dont know what Google Places is do a search on that phrase and get familiar with it. Google has been focused on local internet marketing for a few years now and Google Places is the culmination of that effort. Ignore Google Places at your own peril.
If you do not want to claim your own Places profile, then hire someone to do it for you. It will be one of your most important investments for local SEO. Doing so will introduce you to the world of social media and local internet marketing, the media that allows customer interaction by giving your customers the ability to post online opinions about their experience with your offer.
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