How To Measure The Success Of Your Social Media Marketing Campaign On Twitter

Once you have planed and started to execute a social media marketing campaign on Twitter

, you will need to measure the success and the efficiency of your campaign. You will need to know how many visitors have visited your website or your blog as a result of this social media marketing campaign.

There are many methods to evaluate your efforts and many of them are free. There are mainly 4 main categories to measure your success:

First: Use Website analytics:

This is one of the most used methods to monitor the activities and behavior of your website visitors. You need to install a special code on every page of your website to be able to monitor your visitors all the time while they are on your website.

Website analytics will enable you to know the following information:

1.Where did your visitors come from. So, it will be possible to know whether your visitors came from your home page on Twitter .

2.Which of your tweets got you more customers.

3.The geographical distribution of your visitors, i.e. where do your visitors live. In other words, are you reaching your local customers?

4.What language they are speaking.

5.What pages they have visited.

6.How long did they stay on your website.

7.Have you achieved your goals from their visits. How many leads or sales have you achieved.

8.How much is the bounce rate.

9.What is the percentage of new visitors.

There are many website analytics. The following are a few of them:

a. Google Analytics:

Google Analytics is one of the best known free website analytics. It provides a lot of useful information but it does not give real time analysis.

B. Yahoo! Web Analytics:

Yahoo! Web Analytics is designed mainly for sites with shopping carts where it gives useful information about abandonment and similar statistics.

C. Site Meter:

Site Meter is a real time website tracking tool that gives a clear picture of who is visiting your website, where they came from, what interests them, how they found you, and many other data.

D. Clicky:

Clicky is another real time website tracking tool which is unique in providing more detailed information about your visitors from Twitter.

Second: Use URL Shorteners:

Before you add your link to your tweet, you have to shorten it. Many of the sites that shorten URLs provide a free or paid option to track how many clicks every link gets.

Some of these services give more information than the number of clicks. They can show the geographical distribution of the people who clicked on your links and the referring site where these people found your link.

There are many URL shorteners. The most popular services are: Hootsuite, TweetDeck, TinyURL, BudURL, SnipURL and many others.

Third: Use RSS Feed:

You can use an RSS reader (Really Simple Syndication) to track your keywords, your shortened link or your brand name whenever mentioned in any news website, blog or any social network like Facebook and similar sites.

RSS readers can collect the data from all websites and send it to one place like your e mail to allow you to follow up at regular intervals. In this way, RSS readers will also enable you keep old tweets, blog posts or press releases that contained your brand or your link to compare and analyze your performance over time.

There are many RSS readers or news aggregators to help you. The following are a few of the most popular ones:

Google Reader, My Yahoo!, NewsGator and NewsFox

Fourth: Use Social Media Monitoring Services:

These services will alert you to where people are using your links, speaking about your brand or forwarding your tweets. The following are a few:

1 - Google Alerts: This service can send you an email every day or every week containing links to all the sites that mentioned your keyword.

2 - TweetScan: It is similar to Google Alerts but can also create an RSS feed that contains the required results.

3 - Scout Labs: It is a web-based program that has more automated features that can be very useful for small and medium sized businesses.

4 - HowSociable: Another web-based program that enables companies to measure the visibility of their brand name on 32 social media networks.

Using a selection of these evaluation methods will give you a clear idea about the performance and the degree of success of your social media marketing campaign on Twitter.

It always remains essential to remember that in order to have good results you have to start with a good tweet and follow the basic principles of social media marketing:

1.Write clear, descriptive, catchy tweets

2.Follow SEO rules and put your keywords in your tweets

3.Speak about subjects relevant to your followers

4.Follow only people who can be interested in your services and products

5.Give practical useful advices

6.Send only one sales massage every 10 - 15 social tweets

7.Politely ask your followers to re-tweet your messages

by: Nashat Mostafa

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