How To Optimize Page Load Time?
People did not have easy access to the internet not too long ago
. Most of the websites that existed had very little graphics and lots of text in the time of dial-up connections and low bandwidth. Nowadays, it is a completely different thing. Thanks to high speed connections and technology, web designers have started adding more and more graphics and images to their sites. Though this makes the site look attractive, most of the times, as a result of all the graphics and images, the website tends to get slow.
Thanks to the mobile and web conversion, people no longer have the patience to wait for the site to load. They expect the site to load in a jiffy. Various search engines also emphasize on the speed of the site. As a result of all of this, the page load time of a site has become extremely important.
Meaning of Page Load Time
The time taken for a page to completely load in a browser after a request for it has been made is called the page load time. It includes the time taken to load all the scripts, images, etc. It does not refer to the time taken by the first elements of the page to become visible. The page will not be considered to have fully loaded if your visuals, JavaScript, etc have not loaded.
The importance of Page Load Time
There are various reasons why page load time is considered to be important to a websites performance:
People who visit your website will not have the patience for your site to load beyond a few seconds. They will leave the site if it takes too long to open.
People who visit the site using mobile devices will have even lesser patience. If you want to keep the chunk of people who use mobile devices for browsing on your site, then you site should load as quickly as possible.
You will not get a second chance to create a first impression among people who visit your site.
Most search engines know that users like sites that load quickly. Hence, if the load time of your site is slow, it will not do well in search engine rankings.
Understanding Good Page Load Time
There is no definite answer to what a good page load time is. This time can differ depending on various factors like who is browsing the site, what keyword was used to search for the site, which site was visited before visiting your site, etc. If your page takes more than 3 seconds to load on an average, it will be considered to be slow. It is best if you can get your site to load as fast as possible. Nothing like it if the site can load faster than that of your competitors.
Factors impacting page load time
The two factors that impact the time taken by a page to load are:
* The server where your site is hosted, the network bandwidth and the time taken by the server to respond to a request can have an impact.
* The coding of your pages can also have an impact on the sites page load time.
Ways to Improve Page Load Time
There are various tools and plug-ins like Y!Slow and Page Speed Firefox that can help you determine the page load time of a site. This will help you understand if the load time for your site is slow and what you can do to improve it. Given below are various ways in which page load time can be reduced:
Compress the page to improve page load time
@import style sheets. Dont import them
Use the top to down rule for styles and scripts
Reduce white spaces to improve the sites page load time
Reduce the number of HTTP requests
Enable browser caching. This will also help to improve the time taken by the site to load
Make use of CSS Sprites
Use content delivery network if you have a very large website. This will help to reduce page load time
In conclusion
One way to ensure that your website is optimized for the best possible page load time is to get your website designed and developed by a
professional web design company that also understands SEO and
online marketing best practices.
by: Tanya Jones
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