Search engine optimization is very important for your online business to survive
, you have to make sure that all aspects related to your website are search engine friendly. The following are guidelines that you can use to make sure that you receive the best results.
Step 1: Tite Tags, Meta Tags and Meta description
The title tags should aptly include your main keywords and the name of your company. This appears on the top of your computer screen. Your meta description gives a short description about your company which is generally displayed under your Title tags on the search results. The tags are nothing but keywords. All this information is more for the search engine spiders.
Step 2: Publish your content
In the body of your page you will have the content. You have to make sure that you use the keywords with a density of 1.2-1.7%. Do not exceed this or else you might fall into the keyword stuffing category. Any subtitle or sub heading added should be aptly containing the keywords.
Step 3: Alt tags and Image tags
Whenever you have a link going to a different page or an image you can add an alt tag or image tag. This is a way of telling the search engines the keywords that are relevant for the page. It is considered to be highly effective for SEO.
Step 4: Name the page correctly
It is crucial that your URL has elements of the main keyword. If you are creating an html or php or aspx file or any other extension, you have to make sure that you include the keyword in the name of the file.
Step 5: Create a Sitemap
After you have the basic pages created you need to let the search engines know about all of them and hence you can create a sitemap. You find a lot of free sitemap generating software online and while you can get yours in an xml format you can also get one in the regular format for your site.
Step 6: Final touches and checking
Since you have done a lot of work manually, you must check that all links are working and the codes are validated. You can run a W3C validation check so that you can be sure that your website meets the basic standards and you will not be banned or restricted.
The above steps will help you ensure that your website is ready to be optimized on the search engines. You next step is to start building off-page links.