How To Optimize Your Website For Higher Bing Search Engine Rankings

Bing continues to grow and attract attention, especially in the areas of shopping

, travel and entertainment. Although Bing will probably never rise to the gargantuan stature of Google, popular views suggest that it will definitely do much better than MSN Live.

For the next ten years Bing will operate on acquired Yahoos search technologies .If you are in the retail sector, where Bing is concentrating at this time, it is important to optimise your site for Bing.

The interesting problem with a new search enegine is that we don't yet have that much experince with it, so it is a bit difficult to be sure how the search algorithms functions. But, naturally, industry watchers have been studying Bing closely, and have generated some decent pointers for getting your site ranked on this up and coming search engine. Here are some of their thoughts.

- Give a lot of attention to your web pages. Ensure that each page has a title that is highly relevant to the content in the page. Optimise the title tag for the most effective and result oriented Bing optimisation. Major keywords that are content relevant must be placed towards the beginning of the title.

- Content is the king as far as search engines such as Bing and Google are concerned. It therefore becomes vital to add enough content on your website. Keep updating your site with relevant and content-rich articles. Start a blog section, and ensure that you constantly update it with informative posts.

- Ensure you register your domain name as early as possible, and do not keep changing your domain name. SEO ranking looks at the age of domains. Older domain names are preferred by Bing. So take time choosing your domain name and stick to it for a long time to come. It can also be advisable to consider purchasing a domain name that already has history and reputation, as long as it is unblemished.

- A static and simple URL is easier for search engines to index (as opposed to urls containing variable session IDs). Never forget to optimise your URL with keywords.

- Give a lot of attention to your HTML pages. Naming files relevant to the service you provide is very essential. For instance, if you are providing tutor services, you must name your file as tutoring-services.html, separating each word with a hyphen. Bing optimisation is much more effective if you name your files with major keywords.

- Link building is vital for any SEO process. Ranking high on Bing requires you to link back from other sites to your website. When Bing sees how popular your website is, it will automatically provide you with high rankings.

- Last, but not least, if you are ranked high on Google it means you are ranked high on Bing too. So strive for higher Google ranking.

Bing is another powerful medium through which, as an online retailer, you can drive a lot of traffic to your website and enhance your business opportunities.

by: Jane Dawson

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