How To Pay Less But Get More With Discount Printing Services

Regardless of your marketing budget, discount printing allows you to get the most for your money

. However, you have to be careful about certain advertised claims if you really want to save money. Some discount printing offers are nothing more than a way to lure people onto the website. Because of these hidden terms offers, many people believe that discount printing is a myth.

However, if you are savvy, you can find printing services that are cost-efficient and still high quality thanks to improvement in technologies. Consider these tips that will help you pay less, but enjoy more on your printed products.

Buying in bulk saves money

If you need discount printing for a product that you use on a regular basis, consider buying ahead and buying in bulk. In most cases, longer print runs are cheaper when compared to frequent short runs. Talk to your printer about where the price breaks are and how many prints you need to order to qualify for discount printing pricing.

Opt for full/four color

Full color and four color are the same process. While full color printing may cost more than black and white when it comes to discount printing, this is not the time to cut your budget. Full color printing is better received by readers, and therefore will give you more bang for your buck. Remember, sometimes discount printing is more about the value you get for the money, not just the initial cost.

Ask for aqueous coated paper

If you want the look of gloss without the price tag, talk to your printer about aqueous coated paper stock. This type of paper automatically adds the look and protection of gloss without the added cost of having to add a gloss finish.

Free proofs

Your discount printing service should offer you an ability to view a free proof of your product before it is printed. With online printers, this may be an onscreen preview, with a fee being charged if you want an actual hard copy. This is normal for discount printing, but you should be concerned if there is no type of proof available.

Online printing has made discount printing available to small and large businesses alike. The technology that allows you to send your designs directly from your computer to the press is helps you to save money with discount printing. Even so, it is important to shop around and read all of the fine print of the offer before you decide on your discount printer. This ensures that you really are saving money with discount printing and are not simply falling for an advertising gimmick. Shopping smart will allow you to truly get the most out of your advertising dollars.

by: Frank Salsa

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