How To Perform Essential On Page Seo Tasks, Part 2

Within your page content you should use Header tags

. There are three of these tags H1, H2 and H3, for optimisation purposes you should only use the H1 tag for the page title and only once per page. H2 and H3 tags can be used less sparingly and should include your keywords. However remember not to go over 6% keyword density threshold.

Images are not scanned in the same way that other textual content is. So we have to ensure that the search engines find our images like any other content. This is done by using the image Alt tags. Ensure all images have informative alt attributes, do not leave them blank or name them 'Image1563.jpg for example. These tags when used correctly can be a great advantage as we can include our keywords as long as the image actually relates to the keywords.

Another excellent tip is to make sure website has been coded correctly, too many mistakes will cause issues when the search engine crawl your site. This could have a negative impact on your page rank. There is an excellent tool that is used to check website coding called W3C Validator. This tool will check all the code on your site and then compile a list of all errors found and give instruction on how to rectify any faults.

One of the last tasks you should perform as on page SEO is to create a Sitemap. There are two different types of sitemaps used on websites, a HTML sitemap which basically consists of a page aimed to improve your website visitor's experience, providing them with one page that links to all pages in a hierarchical format. However the sitemap we should create is an XML Sitemap. These types of sitemaps tell the search engines if any of our content has updated or changed. There are various sitemap generators on the internet where you can create one for free.

Once created this sitemap should be added to the public folder of your site and then uploaded to your web host. If your site is new, generating and uploading an XML sitemap will help to speed up the indexing of your sites pages.

You will not for most profitable markets be able to get to position 1 on the first page of Google with on page SEO alone. This without doubt will require a fair quantity of off page SEO, but you will be half way towards your goal.

Finally it is important to remember that search engines often change their ranking criteria, so you should never stop performing SEO tweaks. Do not sit still, because you can be sure your competition wont.

by: Richard McMunn

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