How To Personalize Your Bookmark Design With A Difference

A bookmark is not just something you can use to mark your place in a book

. Custom bookmarks, especially those personalized bookmarks, can actually be used in many ways. There is an unlimited number of ways you can transform your bookmarks as souvenirs and keepsakes in any occasion, special or ordinary. By using unique pictures and themes, you can create personalized bookmarks that can make a mark on your target clients, not just on the pages of your favorite book.

So how do you create custom bookmarks that your target clients would want to bring home to keep? Here are some wonderful design ideas for your bookmark printing suitable to any occasion and season.

Laminate. First design idea is to laminate your bookmarks instead of keeping the usual paper pattern. Not only are you making a different layout that your target clients would distinctly appreciate; you are also making sure that your print bookmarks stay intact for a very long time that even the grandchildren of your target clients will be able to use your bookmarks for their own books. Look at it this way. If you are using print bookmarks at a wedding party for example; they will be able to stay fresh and new until the guests take them to their homes. And even if the ring bearer or flower girls spill liquid on it, your bookmarks will stay the way they are.

Tie in your bookmarks with other marketing collaterals. Give them away along with your marketing tools. Tie them in with your flyers, brochures, catalogs, and even with your thank you cards. In fact, your custom bookmarks can even be your cards to say thank you to your clients and customers.

Put a twist to your design. Dont just stay with the usual standard design. Add something extra to make your bookmark more memorable and distinct. Add a ribbon in different colors. In fact, make your color to go with every special occasion or event you have to launch your business, your products and services. You can also add your photo or an image that captures your business. Take a very good graphic image and turn it into the centerpiece of your design for your personalized bookmarks. It has been said time and again that pictures are more memorable than text. Studies have proven it. So become more memorable and at the forefront of your target clients minds when they see your image and color in your bookmarks.

Use your bookmark as invitations. Use your bookmarks to announce your special event or product launch. Send them to your loved ones, relatives, friends and target clients. Let all of them know about your event ad get them to remember the time and date every time they look at your bookmark.

Make your bookmarks as souvenirs. Design your bookmarks as souvenirs, which by the way is easier when you laminate them. As souvenirs, your bookmarks will last longer. The longer it stays in your target clients possession, the many opportunities for them to see your ad and remember you when the time comes that they have a need for your services. Just design them in such a way that your target clients will look at them as a special token and worth their time to treasure.

So these are just a few of the ways to get you started with customizing your bookmark design. Try to see how these ideas can get you the chance to be remembered by your target clients for a very long time.

by: Robert Johnston

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