How To Plan And Launch An Seo Content Development Strategy

There are literally so many reasons to pursue a content development strategy

, and none less that to attract more traffic to your website. Adding fresh content to your website, either through static content development or blog posting or any other means e.g. news content, is amongst one of the most beneficial ways to increase the amount of traffic to your site. Not only can you begin to rank for more generic terms, but with quality content you can also attract links from other websites and begin to rank more prominently for your main target terms. Content development can also have a significant impact on the amount of long-tail terms that your website can potentially rank for.

One of the most beneficial reasons for adding fresh content to your site is the opportunity to rank for more long-tail variation terms. Long-tail terms are generally terms longer than four words in length. These terms are typically unique and signal a far greater level of buyer intent than standard generic terms. Whats more, 20% of all the queries Google processes on a single day are unique and as such long-tail optimisation will help your website tap into a vast range of terms that hitherto you couldnt rank for. The best way to optimise you content for increased exposure around long-tail variations is to take a look at your analytics data. The main objective when optimising you content is to look for patterns in how people use queries to find your website.

For example, if you have a payday loans website you may find that a lot of users are using terms like fast, 24hrs, quick, 1 day and instant in queries when looking for more information or to apply for a payday loan,. Try and integrate these terms within your content and you will increase the range of terms you can conceivably rank for. Another good way to improve your long-tail optimisation is to link build to your web pages with long-tail terms in mind. You may have a page optimised around the term instant payday loans but you have seen a lot of users using the term now to find information on payday loans. When link building to this page consider link building using variations that include the word now e.g. instant payday loans now or instant cash loans now.

by: Mark Jang

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