How To Promote Affiliate Coupons
Coupons are very well in demand by Internet shoppers who use coupon codes that enable them to save money when buying products online
. As an Internet marketer, listing these coupon codes on a blog or website is a very good way to promote a store in addition to banners and product links.
Lots of merchants have coupon codes which are only distributed through the affiliate channel. Special occasions like Christmas, Valentine day or Mother's day are opportunities for stores to boost their revenue by bringing more business with coupon codes. Some coupon codes do not expire and are valid for a selection of items or store wide.
A coupon code is a short text usually in capital letters and numbers to draw attention like "XMAS20" or "MOM15OFF". The name of the coupon should help the shopper to identify what the reduction is, respectively a 20% discount for Christmas and a 15$ off for mother's day. A short but clear description of the offer with validity dates have to be placed together when posting a coupon code on a website.
Affiliates using coupon codes in their sites certainly have an advantage over those who do not. Every potential buyer is interested to receive a reduction when shopping online and that make these offers convert very well compared to ordinary banners and text links. Unfortunately, some merchants just do not provide coupon codes as a marketing method to their affiliates.
If the merchant does not have any coupon, this does not mean that they won't in the future. As an affiliate, asking them to issue a coupon to help ones promotion efforts is a good idea. If they understand their interest in doing so, they should respond affirmatively to the request, especially if the program is run by a professional affiliate manager.
Various coupons can also be displayed in a niche site to advertize several merchants. If the niche website is about travel or jewelry it is easy to search in one's favorite affiliate network the merchants with coupons for these keywords. The first step would be then to apply for their affiliate program and the second to grab the coupon codes they have made available.
Another possibility would be to request from the affiliate manager of the program an exclusive coupon. The intention is to have a coupon code similar to the name of the website and available only on one website. Buyers will not be able to find the same coupon anywhere else and will come back for more.
Some affiliates use a software or script to make coupon websites. These websites can contain thousands of coupons from hundreds of merchants and are very successful. However managing a coupon site with so many offers is quite a lot of work in order to be up to date with the validity of all coupons.
by: Michel Gerard
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