How To Promote The Sales Of Down Garments

This article deals with some approaches that down garments manufactures can take to promote their sales

. Firstly, they can design some thinner down coats for people who are living in the south of China, because the winter there is not very cold. Secondly, they can lower the down garments' price by reducing the cost of production. Thirdly, they should win customer's trust by their high quality product. Fourthly, they should provide good after-sale service. This article will first tell you the problems and then tell you how to solve those problems.

Down garments can give us a lot of warmth, and they are the best choice for us in cold winter. In China, there are more people in the south, while less people in the north. Down garments markets are mostly in the north, but many down garments manufacturers are located in the south. In the south, such as Guangdong province, the winter is not very cold, so down coat is not very necessary. However, people living in warmer winter climate may need some thinner down garments. Therefore, we should design some thinner down garments that are different from those traditional ones. We can design down jackets that have no sleeves. One point that manufacturers should pay attention to is that the down garments should be fashionable. In cities like Guangzhou and Shenzhen, there are more young people. Maybe they do not down garments for the winter, but if they find some down coat that is very original, they will probably buy it without hesitation. In this way, we can get more customers and develop a lot of markets in the south part of China.

Down garments are expensive. Some people do not choose to buy down coats due to the high price. Manufacturers should lower the price by reducing the cost of production. They can train their employees; provide them with professional knowledge, in order to improve their work efficiency. With high work efficiency, they can produce more down garments. They can buy advanced machines that can replace labor work, in this way, they can produce down garments with fewer employees. They can adopt some special materials that are easy to be processed.

Some people do not choose down garments because they do not trust the quality. Manufacturers should get some certificates that can proof their products' quality. Most importantly, they should win customers heart. Because customers themselves are the best advertisement. According to the statistics, 60% of the people choose to buy the down garment because other people recommend it to them. If you win one person's trust by your product's good quality, this person may tell more people, and then you will get more and more customers.

Another reason for some people not choosing down garments is that it is difficult to take care of down garments. They know little about how to wash the down garments, and they are afraid that the down garments may get damaged easily. Therefore, manufacturers should provide good after-sale service. For example, they can offer free washing and free maintenance for five months; they can repair the down coat for free if it is damaged under the quality guarantee period (which is always one year.).

Of course there are some other ways to promote down garments sales. The above four methods are among the most important ones. I hope manufactures can provide customers with more fashionable, affordable and high-quality down garments.

by: xuxuxu

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