How To Promote Your Band Through Podcasting

In your attempts at getting your band the recognition it deserves

, you may have tried a lot of different options. One option you may have overlooked is that of podcasting.

Podcasting, as defined by Wikipedia, is a series of digital audio or video files that are released in episodes and are downloadable for use as a syndicated series. Podcasts are usually pre-recorded events that are kept on a server for download and use but they can also be web streams of live performances.

These two varieties of podcasts both have definite advantages for the promotion of your band. By recording video and audio content for podcasts that your fans can download and playback later, you can offer your growing fan base a way to sample your music and style from the comfort of wherever they may be. This makes it easy for your fans to load your bands podcast into an mp3 player or enabled cell phone and take the show on the road with them. If your music is traveling, it has a greater chance of being introduced to new fans.

The second aspect of podcasting, that of using streamed live recordings, also has its place. Imagine the ability to perform for thousands of people from the comfort of your home studio. No cramped and smelly tour bus. No need to spend weeks on end away from your loved ones. No need to risk loss or destruction of your equipment. The streaming podcast provides you that ability. Setup live performances for your fans and promote them on social media sites and you can get a large audience for you performances.

With the ease of making podcasts, there is no reason why your band shouldn't be using podcasts for promotion.

by: Ty Cohen

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