How To Promote Your Brand By Crafting Valuable Articles
One of the keys to successful article marketing is of course the article itself
, the article body.
Use this guide to help write a perfect article body each and every time, and the results will improve greatly:
Technical consideration regarding the length and appearance
The ideal article for article marketing purposes is going to be no more than 500 to 600 words.
Its minimum length should be no less then 350 words.
There must be a good balance between the amount of information transmitted and the number of phrases necessary for its transmission. You need people to have sufficient interest by the time they finish reading for also clicking in the resource box.
Also keep the article airy with short and well divided paragraphs. This makes it easy to break up your content, and it makes it easy for individuals to read through what you're saying.
The fact is that nobody wants to invest time in reading overly technical content no matter the value it carries. A good way to freshen up the content is to use bulleted point lists and header tags.
Don't forget that your resource box should be a seamless continuation of your article. Make a short introductory observation in the dbut of the article then get into the meat and bone.
Finally, you can have a separate article conclusion and then the resource box, or you can move directly to the resource box and use that as your de facto conclusion. However you what it to look, keep in mind that the reader doesn't experience abrupt changes in focus.
Article Purpose, Style and Tone
The purpose of your article when you're using it for article marketing is to entice somebody to perform an action, whether it's visiting your website, purchasing a product, signing up for your email list or anything else.
That's why is important to induce an expectancy attitude in your audience. Most definitely you want to provide as much unique and useful content as possible.
But in the same time keep some juicy details long enough that they are willing to take action in the prescribed direction. Make it crystal clear you're the sole manager of information flow and the only way to receive more is following the clearly stated click through pattern.
The article should be written in an informal language. Don't be inconsiderate with your audience by employing a harsh tone like "Why.. you didn't know that?" or "let me tell you how!". Develop commonality and come from an adviser's perspective as opposed to a rigid teacher.
Handling the SEO side of your article promotion
Paying attention to SEO when writing article can double the return on investment. Without it, nobody will find your article and then all of the hard work you spent in crafting it will have been wasted. And it all starts with keyword optimization. Many marketers fall into the trap of keyword stuffing.
Not only does this fail to provide you with real search engine optimization benefits, but your text will also be hard to read, and your articles may even be rejected from certain distribution services such as EA.
Responsible SEO dictates that each keyword shouldn't be used more then three times. And it's important to have it placed in the opening and concluding phrases.
Better yet, instead of using the same keyword, build long tail keywords and variations that have good daily search rates. These are referred to as LSI words, or semantic related and help build an even greater relevancy for the article without the use of the targeted keywords.
Also avoid using the same article body on multiple Article Directories.
Google in particular doesn't like to intoxicate its index with identical pieces of content present on multiple websites. So it performs regular maintenance of its article and keeps only the copy that was first indexed or is placed on a high authority web page.
This issue is also referred to as off-site duplicate content and it can be a serious problem for your article marketing campaign long term.
by: Cristian Lungu
How Facebook is Changing the World The BIG 4 For Facebook Fan Page Success LinkedIn Grows While Twitter and Facebook Slow Facebook Apps Development - How Everyone Makes Money From Facebook Apps How to Use Facebook Facebook Groups - A Great Way to Share Your Expertise "true Grit" A Worthy Remake Of A Remarkable Story How to Win Facebook Poker Chips Obtain Facebook Followers And Grow Your Enterprise! The Story Behind Plastic Guttering Article Distribution - Reasons It Is Smart To Submit To Article Directories When Success ?is Mandatory Now, It Is Time For The Directory Of Ezines History Of Cycling Jerseys-usa Jersey