How To Promote Your Company Image Through Folder Printing
The press kit folder is just as effective as any high-paid advertisement material in terms of attaining optimum exposure
. The press kit folder is professional looking that it can pull positive attention effortlessly. What's even more advantageous about folder printing is that it is economical.
Like other promotional content, business organizations print a press kit folder to build and promote its professional image. Therefore, it requires conceptualizing a design that is suitable to the nature of a press kit folder.
The standard size of a press kit folder is 8 1/2x11. While this may be the ideal size of a press kit folder, several business enterprises have learned to deviate from this commonality. A custom-made press kit folder can indeed serve very effectively for businesses who know when and where to apply this technique.
A carefully laid out design helps a press kit folder accomplish its purpose. Businesses that are new in this industry should thereby request for sample works to get an idea.
Cost Considerations In Folder Printing
This article's chief concern, however, are the factors that may have substantial impact on the overall cost of the project. The type of paper to be used in printing is one factor that is certain to affect the printing cost. Another factor is the quality of the folder. Should clients go for laminated and coated folders?
The quality of color printing be it pure black and white or full color is also expected to have an effect on the project cost. Clients however must take note that cost effectiveness is not the ultimate basis in choosing a particular color quality.
The fourth and last factor that needs to be included in estimating the project cost is the printing schedule. Rush orders are often charged with additional costs. Clients can save money by providing the printing company with files in digital format, by making sure that the format is compatible with the printer, and by submitting it on time.