How To Promote Your Event And Make It A Success

Would you be surprised if I told you that promoting your upcoming event was not only easy

, but you should be careful that you don't get too many people turning up?

Most event planners worry about having enough attendees to cover the costs of their event, in fact many are happy just to break even! They figure that the publicity they receive for their product, or whatever it is they are promoting, will have positive spin-offs after the event is over.

Such wishful thinking!

These days, it is so easy to generate publicity that even the smallest event can become a major focus for the unsuspecting event planner. For our purposes, let's take a no holds barred approach to publicity generation and see what we end up with. It is easier to throttle back your publicity after you have generated enough interest and registrations so why not go all out?

For starters, make sure you have plenty of flyers and brochures as well as business cards printed up with your event logo so that you and your staff or team members can hand out to all of their friends and business associates. Make up excuses to use them at every opportunity, leave them in bars and clubs and use them like confetti if you have to.

Create YouTube videos. Don't just make one, make a dozen and make them humorous or musical or serious or just plain silly. Choose a theme and make it consistent across all of your videos but get them out there as soon as possible and then promote them by using the following methods.

Start a new Facebook page on behalf of your event! Show snippets of your content on the Facebook page and if at all possible make outrageous claims and statements, maybe even go a little controversial. You need to be careful not to create a negative image for your event by using this method but if you set the right tone the message can go viral very quickly.

Blog and Tweet your way to even more publicity. You have all been witness to the viral fires that can be lit with the most seemingly innocuous content, so why not make your event something to be re-tweeted? If your content is interesting enough and you create a new slant on the content of your event it is easy to pick up a lot of followers. You can even use software to generate daily snippets of information or, if you want even more publicity, you can issue tweets on the hour. You can hire people to do this for you at a very cheap rate.

Using the Internet to publicise your event can easily lead to an oversubscription. It matters little that the publicity is worldwide because once it reaches that stage it will be much easier to use traditional publicity methods like press releases that simply talk about the Tweeting success of your event.

Once your publicity goes viral, you will never have to worry about not having a full conference venue ever again.

by: Larry Jamieson

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