How To Put Ads On Google With Google AdWords

Have you ever noticed when you do a Google search for something that there are always ads on the far right of the screen

? You may have wondered where they come from, and who puts them there? Maybe you have even clicked on one and found yourself at a website advertising a product related to your search. Welcome to the world of Google AdWords marketing. Google AdWords is one of the hottest online marketing tools available today, and thousands of people are making a great living from home using it. And you can too. In this article, I will outline some steps that will show you how to put ads on Google using Google AdWords. In no time you can also be one of the thousands who are successful online marketers.

1. Sign up. Google AdWords is free, and it is very easy to sign up for an account. If you already have a Google account such as a Gmail account, you can already sign in using your account name and password. If you have another email account like Hotmail or Yahoo, you can use those also.

2. Campaign Settings. To get the most effective campaign possible, these settings will need to be changed from their default settings. To allow your budget to be utilized more efficiently, it is best to narrow these options down as the default settings are geared towards maximum exposure across many media.

3. Keywords. To help direct potential customers to your landing page more effectively, it is best to group your keywords in a theme and make each of these groups an AdGroup. Using the Google AdWords Keyword Tool is a great way to find possible keywords.

4. Ad Text. Getting high rankings in Google AdWords is all about quality score. Google ranks your ad by how relevant the ad text is to your keywords and various other things. Having a good quality score greatly benefits how often and how high your ads appear on Google pages and also how much you pay for each click. Your ad text should contain your keyword or words as much as possible.

5. Bidding. To have a profitable campaign requires that you make more from the sale of your products than you spend on the advertising. The desire for the number 1 position can easily make a campaign cost more than it should to stay in positive territory. Strive for a balance between ad position and cost per click. A third or fourth ad position is still pretty good and your advertising budget will go further too.

6. Ad Variations. Using your original keyword try a few variations of your ad. Remember to include your keyword, but maybe change your "call to action" phrase or unique selling point.

7. Build Large Keyword Lists. Use many variations and phrases of your keywords in each group. It can also be advantageous to include common misspellings of words.

Google AdWords is a very effective and profitable way to advertise the products you are promoting online. However, it does require a few simple rules to follow to get optimum results.

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How To Put Ads On Google With Google AdWords

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