How To SEO Content Writing by:Dechen Lau

The task Of Keywords Inside SEO

The task Of Keywords Inside SEO. One of the major sides of search engine optimization ( SEO ) is the application of keywords both in the Meta tags of a site and across the web site content. Especially, the density, the placement and the exact keywords themselves are hotly discussed subjects. It is certainly widely known that keywords play an imperative part to any good SEO program, but because search engines like Google and many others change their algorithms on such solidly it may appear hard to keep up with this best practice.

However, there are some good general suggestions to follow that must ring true without reference to how you personally approach SEO. Keeping Abreast Of SEO Times. It can be hard to say at any particular time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that need to be avoided utterly. That is, search engines like Google will not only ignore your site content but they may actively penalise you for certain things. Spam The Gigantic NO! Search engines don't take spam, or the sites that contain it, gently. This is the most significant thing you must remember.

It used to be 'acceptable' in the eyes of search engine androids for your content to be one hundred percent keywords with no suggestive text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unobserved and you may face a penalty for using this method. Yes, keywords are important but you also need to provide solid and informative text for your visitors. So, what's the 'Correct' word density Then? Naturally, this leads directly to the problem of a way to work out what is regarded spam and what's considered an OK level of keywords in your text and again this could be a subject that leads to argue between SEO pros, webmasters and content writers alike.

The general belief was that including a keyword in your text with a selection of five percent to ten percent was best practice. It actually wouldn't get you penalised and it made it blatantly plain that your site was important to that subject. On The Side Of Caution. Whilst these high densities of about twenty p.c. may not have got you penalised at a previous point it is increasing in likelihood that they'll be regarded as being geared basically towards search engines.

Search engines don't need to display sites that are made for this reason, their aim is to display sites that are aimed at visitors. As such, sticking to a lower p.c. is probably going to produce better results for you. Keeping the keywords to this kind of level is a skill, but it isn't one that should elude the general public. The art, naturally, is to mix search engine optimization with educational content which will appeal to your visitors too. To do this it's important that you use natural keywords. What Are Natural Keywords And synthetic Keywords? A natural keyword is one that you would use in common-or-garden conversation in relation to a given subject. In the case of your internet site, if you were to take a seat and write five hundred words of educational content you would find that certain words naturally creep into the article and appear many times.

For instance, a little keyword research may prove a natural keyword of divorce lawyer is a particularly well searched phrase but there are 2,000,000 sites geared towards this key phrase.

This right away improves your odds of being closer to the head of the search results and that coveted number one spot. Replacing Natural Keywords With synthetic Keywords.

So, you now need to go back over the content you have just written and see whether the term Find Divorce lawyers would appear in your content. In all truth, it is sort of improbable that it seems more than once, if at all. Another system is to look for your synthetic keywords before you start and ensure you have them in the back ( or the front ) of your mind when you sit down to scribble your site content.

About the author

Dechen Lau is an Author, Speaker, and Consultant specializing in Internet Marketing and Web Solutions

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