How To Save When Buying Your Printer

One of the ways that you can save on your marketing costs is to do your printing of your marketing materials yourself

. And in order for you to do this, you need to invest on quality paper and ink, as well as a good desktop printer.

But what if your printer is ready to conk out because you have been using it for quite some time now? What if you need a new personal printer to do your printing job for you? What if your old color printer is not enough anymore to print you the marketing materials you need to promote your business?

New color printing equipment can surely help you have the marketing materials you need to promote your business. But you might find looking for and finding the right color printer for your needs quite a challenge. There is a very wide range of choices out there in the market that you might find yourself in a fix when you look at what is available. Add to the pressure that the cheapest may not always be the best equipment. Choosing the right color printing equipment according to the one you can afford can really be mind boggling.

But heres the thing. This article can help you decide on the most appropriate printer to produce you the marketing tools you would need to promote your business. Here are some of the things you need to consider when choosing the best printer according to your budget.

Which do you prefer black and white, or color?

In order for you to buy the right printer at the cost you can afford, consider the type of material you are going to print in your equipment. Will it be all color or just a few areas of spot color? What kind of materials are you going to print anyway? Are they mainly company forms such as memos, invoices, official receipts, or those documents that are full of text? Then a printer that prints on black and white can be your best bet. Dont buy a color printer if you wont be using color in your materials as color means more costs in ink. If you will print all text, a black and white ink printer will do. But if there are a lot of graphic images and pictures in your marketing collaterals, then color printing equipment should be your first choice.

Multifunction or not?

You need to consider whether you are just replacing an old equipment or would one with multifunction system be the more appropriate for your current requirements? Maybe a printer and scanner would be best for you. What about a four-function printer where you can print, fax, scan, as well as make copies from your unit?

Laser or Inkjet?

If you need quality results for your images then an inkjet printer is what you need. But if you require more crisp text then a laser printer is your best choice. Again, the choice would be a matter of what you need to accomplish with your printing requirements. A color printing equipment is also more expensive not only at the price when you buy it, but also when you print in color all the time. The ink costs that much.

Volume of printing.

Finally, consider the print volume you require. Choose a machine that can give you less cost even with the amount of materials you print on a regular basis.

Keep these things in mind and you will surely get the printer that you need and can afford.

by: karen grahams

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