You can only say that your opt-in page is effective if it converts your visitors into subscribers
. With loads of web sites that post ads and send spam messages to internet users, how will you be assured to get enough subscribers? Here are 5 tips in how to set up an opt-in page that can nail down the emails of your visitors right at your database.
Tip 1: Grab the attention of your visitors. Here comes your creativity. You need to make sure that your heading is interesting enough to capture your target population. Make it bold and large and place them at the center of the page. Use images and photos in your opt-in too, so that it won't look boring.
Tip 2: Use few paragraphs and more bullets. Of course you want to explain to your visitors why they should subscribe to you. But rather than being wordy with your content, use bullets to write precise points about how they will be benefited when they subscribe.
Tip 3: Keep it short and above the main page. Readers are often lazy to scroll down the page, so you might as well put it above, or else they will ignore your opt-in.
Tip 4: Testimonials rock. Some people subscribe because others have proven that they were benefited, not because they were fascinated by your words. So make sure to include real testimonials from your current subscribers.
Tip 5: Include freebies, giveaways, and other free items. People love things when they are free. So if you promise to give them something in exchange for their first name and email address, then they would most likely subscribe.
So there you go with those tips. Try them and prove that they work.