How To Set Up An Opt-in Page - The Layout And Design

Opt-in pages exist for only one purpose, that is

, to turn as many website visitors as possible into subscribers. Because of this, the layout and design of an opt-in page is of big importance. This article teaches you how to set up an opt-in page and focus on its design and layout.

The first rule in setting up your page is to make it simple and clean. It must instill confidence, trust and value to anyone who visits your site.

Secondly, your opt-in page must show newsletter samples, and in those newsletters, there must be a link to your site.

Thirdly, putting testimonials on your opt-in page also helps increase the interest level of your viewers. Testimonials should be in pull-quote format inserted as a simple text or as an image.

Fourth is to offer your viewers some incentives. If you offer them something valuable (for instance they can get free downloads of anything if they subscribe), then most likely they will turn into subscribers and not just a website visitor. You can offer them special reports, software trial, tips, news, discounts, mini email courses, or ezine subscriptions.

Fifth is to state your privacy policy near the subscribe button. Tell them you won't share their email addresses to other people. This is important so that your viewers are assured that they won't get spam messages from other companies.

Lastly, set expectations for your recipients like how frequent they will receive emails from you or how else you would communicate with them.

by: Gary McGeown

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