When running an online business, the way you showcase your products is very important
. Keep in mind that your guests and potential customers cannot physically view the product. If your product is available in retail stores offline then you're going to need to step up the photography so that potential customers don't head to the shops to find the same item in a tangible format, and possibly purchase it there.
One of the easiest ways to ensure good quality photographs is to hire a professional photographer. This can be quite expensive, although you can look for new or emerging product/catalog photographers who may need photos for their portfolio. They may do a swap with you they give you their time and images and you allow the use of them so the photographer can showcase their talent. This is a common method used by fashion models and photographers so it's always worth checking the option out to see if you can save some money this way.
If you cannot find a new photographer and professional shots are outside of your budget, then the goal is to make your photography look as good as possible. Scour other websites and see what techniques they seem to use to get the best presentation of their product and note the best sites include more than one picture, from various angles.
If you have a digital SLR camera you can use this along with some simple online tutorials to capture the best product images that your skill allows. By following instructions carefully you will be able to get adequate representation for your goods. Another option is to ask around and perhaps a friend or family member will help out for photographic credit somewhere on your website.