How To Start Your Very Own High Profits Newsletter.

A newsletter is an advertising instrument that provides companies with the possibility

to improve their corporate identity and public perception, thus increasing sales. That is, if the newsletter is done properly to serve that purpose.

How does a newsletter work?

The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.

A well-written newsletter builds trust and confidence on a company and a brand. Each article within it should answer the five basic questions; Who, What, When, Where, Why.

A promotional newsletter can increase your image with prospective and presented clients. By providing valuable information and having a professional layout, the readers will recognize you as an expert in your field.

Why should you write a newsletter?

If written well, newsletters can be more extensive than an article or a radio program.

You are your own editor, being able to determinate the number and length of your articles, the content, what pictures you use, how many graphics.

You can target your information and deliver quality content to the readers.

Newsletters are thematic writings; therefore most of the information revolves around one central idea.

Also, newsletters are great advertising means and efficient reminders. As magazines, they are periodical, so you can contact your clients at regular intervals.

Besides, the reader can keep them for future reference.

How do you start your own high profitable newsletter?

1. Know your audience.

This is probably the hardest part and also the reason why many companies hire professional PR agencies.

Know your audience; this is the first and most important rule. That means knowing their interests, their comprehension of the area under discussion and their reading level.

2. Write for your audience.

Once you know what your public is interested in, do not stray away from the subject.

You can get your ideas from personal contacts, phone calls, competition newsletters, press releases, newspapers, television reports.

Write clear, concise and interesting news. Keep your readers up to date.

Include in your newsletter testimonials from some of your clients. Underline their success and your role in it.

3. Create a newsletter strategy.

Study what the market needs and plan ahead what articles you are going to write. This way you have enough time to collect ideas by talking to your clients or from other sources.

Use a personal approach. This is how you develop a trustworthy relationship with your clients. Clients need to feel that behind a business there is a person. Write your newsletter as though it was going to one individual directly from you.

Be self-aware and do not exaggerate when describing your business. Avoid telling your company provides the best services.

Try instead to underline what benefits the client can get when choosing your products.

Self-critique shows you are aware of your borders. There are always borders nobody is perfect. And if you made a mistake, admit it. Try not to lie to your clients.

Humor can help you get to the heart of the reader. Use it carefully. Many people have no time for clowning around. You would not like to lose the essence of your message.

4. Create a reader-friendly layout.

Write titles and quotes that grab the readers attention. Use the first paragraph to intrigue and excite. You have less than three seconds to convince a reader that your newsletter is worth the time, so use your chance.

If you have a meaningless lead, the clients would not take their time to assimilate the information.

Use correct grammar and spelling.

Use white space or graphics and photos to break up the page. Do not exhaust your readers with too much text.

Have someone else to read it. Try finding an impartial person. Accept criticism.

Do not use the ones who tell you that it is great. They are not helping you. Ask the person who finds the errors and makes suggestions.

5. Pay close attention when publishing the newsletters.

For printed newsletters choose quality paper and good resolution photography and graphics. If possible, do it on recycled paper.

Stick with the schedule. If your readers are waiting for the information they will be disappointed when they do not receive it when expected.

Remember that the biggest problem in writing a highly profitable newsletter is not the lack of writing skills. It is the lack of editorial judgment.

by: Elijah Chai

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