How To Succeed As An Affiliate In 10 Easy But Powerful Steps
Your own website
Your own website. The key to becoming a successful affiliate.
Many affiliate love what they do but hate marketing and selling themselves. A well written website is one of the most effective tools at your disposal that will sell for you anytime and any day.
Here are ten easy but powerful steps to make your website your sales force.
1. Networking.
A website permits you to pass out your business card to thousands of potential clients and lets them know how to reach you and what you sell.
Write a bio that accurately reflects your voice and style for your site. Upload your photo. Your potential customers will begin to get to know you, without having to meet them one-on-one.
Nothing is more amazing than to walk into a networking event and have total strangers come up and begin a conversation with you as though you were long-lost friends.
2. Make business information available.
What are your hours? What methods of payment do you accept? Where are you located?
Many people go online first to check out a business before deciding to do business with them.
When visitors cannot find that site, they are apt to find your competitor's site that contains precisely the info they are looking for.
3. Better serve your customers.
Make doing business with you as easy and effortless as possible.
When your clients are over-committed and trying to squeeze another hour out of the day, how much more will they appreciate your online presence if you can help them save one of their most valuable time.
4. Release time-sensitive materials.
You could email the customer list you have built through your website and let them know that you are taking appointments at a special discounted rate this week only, or on certain days of this week. That they will get freebies if they book an appointment by certain date or time.
How quickly do you think your customers would take advantage of this time-sensitive offer?
5. Be open all night, 365 days of the year.
Take note. Internet surfers do not go online to buy; they go online to find free information.
How many sales are you losing because your prospective customer has to fax or phone in an order or wait for your office to open to talk to you? Your e-commerce-enabled website can be your 24-hour automated salesperson.
6. Make pictures and sound files available.
Your website permits you to add sound, static images, and video to better explain who you are and what you sell, or to demonstrate use of your product or service. No brochure can do that.
Additionally, audio and video testimonials from enthusiastic customers are now becoming more commonplace on websites.
People believe enthusiastic testimonials from others who have successfully used your product or service.
7. Answer FAQ's.
Every business has questions that customers ask again and again. Do you have the staff, or want to dedicate staff time, to answering these questions?
Install a "live help" program on your website so that your site visitors can click and log-in to ask their questions right away while the question is fresh on their mind.
8. Offer special membership access for current customers.
If you are selling a service on your site, you may want your current paying clients to have access to certain information that is generally not available to the public.
Website visitors are always curious and will try to get into private areas for additional information, you can use the "authorization required" page as another opportunity to tell them about the benefits of your product and service and how their lives will be better and richer for purchasing it.
Upon purchase, they will then become a member of this "special clients" club and have all the information and privileges associated with that membership.
9. Open to national or international markets.
If you have a product or service that won't sell locally, a website can help you open up a dialogue with nationwide or even international markets as easily as with the company across the street.
10. Test-market new services and products.
Got an idea for another line of products for your business, or an additional service you would like to add?
Create a special page on your website and see how your current customers like the new offering. Ask them about price, appearance, and usability. Take their feedback, make necessary changes, and then roll it out to a larger market.
by: Elijah Chai
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