How To Track Customer Phone Calls

As a business owner how much would you pay to know which pay per click ad

, organic search result, or offline source was providing phone calls to your business by your customers?

As a marketer, how much would you pay to know which online ad or search result, together with offline marketing campaigns was resulting in a call to one of your clients?

As an SEO, what would you pay to discover what organic search terms were generating calls to one of your clients businesses?

Even if your profit margins are fairly tight, I imagine you would be willing at least to hear how much call tracking, which would provide the above information and more would cost.

Call tracking works by placing a tracking code on a website. The code is similar to Google Analytics and records the pages clicked before a call, during a call, and after a call. Some call tracking software can integrate into Google Analytics, so your click and phone call pages are in one place making comparisons easy.

Call tracking reports convey two sources of business phone calls. Visitor level call tracking which assigns a unique phone number to every caller, and keyword level call tracking which tracks multiple callers through a site by keyword. This is particularly useful for organic searches.

Both types of call tracking have their uses but can lead to results which are sometimes difficult to interpret. We have developed a system which cuts through the clutter of traditional call tracking and developed a system which make the results easy to understand, easy to utilise, and crucially easy to act upon.

Using the reporting software it is possible to determine which visitor viewed individual pages on a website and determine the keyword which brought them to the site in the first place.

Call tracking is on the rise among SEO and marketing industries, such is its importance. Recent surveys have found that nearly a half of all online sales were closed over the phone.

It is important that customer habits are taken into account. Going by the figures, most people are more comfortable buying via the phone than the mouse, and this makes call tracking invaluable for a whole host of reasons.

by: Richard Teahon

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