How To Track Sales More Effectively
The basic question to ask yourself is, "How much money are you making
?" The next question is, "How much money do you want to make?" If you aren't making as much affiliate income as you desire, you've got to improve your efforts. After all, sales is a numbers game and if the numbers don't add up you must make changes. The best way to accomplish this is to quantify your work on a daily basis. This means tracking and evaluating your sales and making improvements.
When you do, be honest and realistic. You can talk a hundred people about the products you're marketing (every single day) but, this won't count for anything if they don't buy anything from you. In short, let's not fool ourselves by seeming busy if we don't have the sales to back it up.
In a recent study by Information Strategies Inc (ISI), the following trends emerged:
People don't use land lines phones as much
The Yellow Pages isn't generating sales for small businesses
Financing is difficult
Competition is extremely tough
If you want to track your sales effectively, you must stop focusing on Yellow Pages ads to sell products. In addition you must shift from land line telemarketing to mobile marketing. You must also track your sales with reliable tracking software. In addition, the ISI also reported that geographic sales footprints are constantly expanding. What was once considered out of bounds due to logistics is no longer a hurdle. By incorporating online and offline marketing strategies, small and medium sized businesses can compete on an even footing with large companies. In short, today's sales tools are not the same ones used a few years ago.
Know Your Sales Channels and Dump The Outdated Mediums
Based on last year's trends, online marketing increased from 3% in 2006 to 15.6% in 2011. Direct mail decreased from 16% in 2006 to 12.5% last year and the use of Yellow Pages dropped to 6.4% in 2011 from 10.2% in 2006. If you're still focusing on Yellow Page ads, you're missing the point and a surge in potential income. Instead of this focus, you can use several online marketing and sales techniques including one that would track the effectiveness of your actions.
Traditional methods of sales measurement (like cost-of-goods sold versus gross sales) still work but they take too much time to evaluate. With this in mind, it is possible to take the data and find out if the marketing promo worked or failed but by the time you do, the information is outdated.
Some of the new tracking sales technologies are:
Geo-marketing
Mobile marketing
Lead generation and Marketing Qualified Lead (MQL)
Reach metrics
Use of Dashboards
Service Level Agreement (SLA)
These are a few of the metrics you can use to track your sales more effectively.
Moreover, if you would like to enjoy convenience, you should sign up with most reliable affiliate marketing network. In such case, as a merchant or as an affiliate, you'll have all the sales and affiliate marketing tools available at your hand. You will be able to keep track of your sales performance, affiliate commissions, refunds, stocks and merchant accounts at a glance. Moreover, you will be paid on a commission basis Also, y. With a sophisticated reporting system, you will have no worries at all.
by: Egidijus Andreika
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