How To Turn Your Customers Into A Long-term Goldmine.

It is all in the list

It is all in the list. The simple answer on how to turn your customers into a long-term goldmine.

To most recognized Internet marketers, this is no secret at all. But to those who have not been practicing this powerful marketing campaign, you will be amazed by the capabilities this tool will provide you.

You will discover a whole new realm of profit once you maximize your loyal opt-ins and present your offer properly.

You may be skeptical about asking your potential customers for their email addresses. It is understandable. You do not want my visitors to think you were snooping into their privacy.

Besides, people are becoming increasingly wary about handing over their email addresses to just anyone.

But there is a gold mine of opportunity in those e-mail addresses, and many marketers do not take the time to look for it.

It is a fact. Hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you are just depending on hits alone then you are in trouble.

The number one reason for collecting and using e-mail addresses is for establishing an electronic, permission-based, relationship with loyal visitors and customers. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted.

According to studies, 69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail.

78 percent of those surveyed say they want to receive e-mail from their favorite online merchants.

If you are not actively collecting opt-in e-mail addresses and using them for marketing purposes, you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into a long-term sales.

This is your chance to turn one-time visitors into your loyal customers. If you are not providing a way for customers and visitors to express interest in hearing from you in the future, you have just lost a valuable sale.

Your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer.

The more people you have on your list, the more potential customers you have. It has been reported that up to 10% of subscribers to a newsletter are converted into sales and long time customers.

There are no hard and fast rules about how you should hold or store your email list but it should contain the ability for people to unsubscribe also. Providing this ability shows you operate a respectable list and you are far less likely to be accused of spamming.

Without a doubt, the hands-down best and most compelling opt-in offer is a Free Newsletter. You will not only get a truck-load of opt-ins, but you will also be able to expose them to your company and your offer many times over the course of a few months.

These are the people who are most likely to be open to future offers from you, once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups. It is also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.

When done correctly, email marketing can become your most powerful way to generate a long-term goldmine of customers and sales. Your opt-in incentive needs to entice potential subscribers with a benefit that is strong enough to overcome the common objections of not wanting to share their personal contact information.

Once you have their email address, you must design the proper strategy of promoting your product if you want to boost your sales from your opt-in list.

Keep in mind that these devoted subscribers are sitting there waiting for your offer. Do not just keep waiting for them to come to you. Instead, you go find them yourself. And make sure you know how to present it in a way that will entice your new best friend for life.

by: Elijah Chai

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