How To Turn Your Dropship Customers Into Repeat Buyers
It costs much less to maintain a repeat customer than to acquire a brand new one
, dollar for dollar. Internet research analysts estimate that it will actually cost an e-commerce entrepreneur five to eight times as much to gain a new customer as to keep a repeat one. Repeat customers are therefore your bread and butter. They are worth their weight in gold, and if you arent making an all out effort to get and keep them, youre really going about things the hard way!
Give Repeat Customers a Reason to Purchase More
Marketing strategies that can win you many repeat customers include having regular specials. Have a set, scheduled day of the week that your business will have a special going on. This will build customer loyalty and guarantee sustained interest in your online business. An example of this is Amazon, which has gathered a huge following with their Friday Sale.
Give Them a Reason to Return to Your DropShip Site
Build a list of customer contacts. You do this by getting the customer to subscribe to your newsletter, or to give you their email address so you can tell them about new products or specials. In many cases offering customers something of value for free will convince them to subscribe.
Use your newsletter and your emails to give honest reviews of your products, and offer information and guides on your market, so that the customer will return for information, and hopefully make a purchase. Its easier to get dropship repeat sales than finding a new customer, because they already bought from you. The customers already know you, so getting repeat sales takes less efforts and saves you more advertising money.
Let Them Know About Your Latest and Best Deals
As soon as you can afford it, invest in an email service like AWeber. This service allows you to send out information automatically, and in bulk. In this way, you can email your customers when you have special offers or freebies. The freebies need not be tangible products: you can send your clients a free article, report or ebook based on something you know theyre interested in.
Get your customers to do your advertising for you
There is a strong link between a better customer experience and an improved bottom line. Happy customers will be delighted to refer new clients to you, especially if you give them a small reward for doing so. Whether sales, information or seeking a service, every interface has the potential of generating word of mouth, so make sure the feedback you get is positive by creating a positive experience.
Build Better Relationships With Your Customers
You can build better relationships with your customers by having a presence on social media sites like Facebook and Twitter. In this way, you can emotionally engage your customers, and build brand evangelists for your business. You should also take advantage of the communication power a company blog has to offer.
Whats new, whats hot, what can you offer your customers? Its important that you keep up with whats going on in your market. You can set a Google Alert to find out the latest happenings in your industry, and pass it on to your customers via newsletter. The information and content, along with your special offers are bound to keep your subscribers hungry for more.
by: Wendy vanDijk
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